Greetings, restaurateurs! We have some observations for the budding restaurateurs today. Having a really great dining place isn't enough, thought it's a good start! Potential dining customers need information rapidly to make decisions concerning their dining habits. They must be able to obtain restaurant knowledge. This restaurant information isn't limited to just a building; what is painstakingly prepared in the kitchen is equally as important as the lighting, ambiance, and where it is served. If people do not know a great restaurant exists, they can't feasibly go there. If they do not know what's served, likewise, they may choose to not go there.
So what mistakes can a restaurateur make involving approximating consumer knowledge? Here are our top five.
5) Nearly Unreadable Menus - If a menu is online and unreadable it is worse than not having a menu at all. Taunting hungry potential customers with the prospect of restaurant knowledge and then providing sub-par content can only anger them. A mere picture of a menu lacks the intractability of even a list of dishes. It cannot scale. It can't be searched. It can create distaste, however. If a restaurant doesn't care enough to provide even the courtesy of legible menus, why should diners gamble (gamble emphasized) on their meal?
4) Non-Googlable Online Menus - A menu, online or otherwise, is of little use if no one can even find it. What if you arrived at a new restaurant and had to search the room to even find what's available? Would you come back? Internet-savvy consumers use search engines to locate their next meal. If your restaurant menu selection is not indexed by the search engine, it can't be found sufficiently rapidly. Non-indexable. or difficult to index, restaurant menus will appear lower on search results than competing options. Lower listings are missed by casual (or hungry searchers. If a restaurateur does not even care about being found in the common medium of the internet, why should diners care to find them? The likely answer is: they probably should not.
3) Lack of Descriptiveness - Dish names are important to have on menus, but they're not enough. The more that can be said about a dish, the more alluring, in the mind's eye, it can become. Describing the special qualities of a dining selection distinguish it from all of the competitors. Likewise, images can help entice would-be diners in ways simple words cannot. The more description added to an online menu, in particular, the more consumers may be motivated to come purchase and consume your dishes. Yet again: If a restaurateur does not care about their dishes, why should diners?
2) Out of Date Menus - Trust is a critical factor in restaurant selection. When menus are provided for searching, the dishes they contain should obviously be accurate. Eaters who have chosen a dish expect THAT dish. Similarly, eaters who have chosen an establishment based on a specific dish, expect that dish to be served when they arrive. One more time: If a restaurant doesn't care about the validity of their advertised selections, why should diners trust them?
1) No Available Online Menu Whatsoever - If diners can't find your establishment, they can't dine at your restaurant. Does this surprise you? Perhaps not. This point is not as elaborate as those previously mentioned. People have computers, cell phones, and mobile devices that they use to plan their lives. The internet gives people life choice options. Not being an option even on the table is the very fastest way to not being in business any more. This trend will only increase. If restaurateurs don't want to be online, diners can't find them.
So what mistakes can a restaurateur make involving approximating consumer knowledge? Here are our top five.
5) Nearly Unreadable Menus - If a menu is online and unreadable it is worse than not having a menu at all. Taunting hungry potential customers with the prospect of restaurant knowledge and then providing sub-par content can only anger them. A mere picture of a menu lacks the intractability of even a list of dishes. It cannot scale. It can't be searched. It can create distaste, however. If a restaurant doesn't care enough to provide even the courtesy of legible menus, why should diners gamble (gamble emphasized) on their meal?
4) Non-Googlable Online Menus - A menu, online or otherwise, is of little use if no one can even find it. What if you arrived at a new restaurant and had to search the room to even find what's available? Would you come back? Internet-savvy consumers use search engines to locate their next meal. If your restaurant menu selection is not indexed by the search engine, it can't be found sufficiently rapidly. Non-indexable. or difficult to index, restaurant menus will appear lower on search results than competing options. Lower listings are missed by casual (or hungry searchers. If a restaurateur does not even care about being found in the common medium of the internet, why should diners care to find them? The likely answer is: they probably should not.
3) Lack of Descriptiveness - Dish names are important to have on menus, but they're not enough. The more that can be said about a dish, the more alluring, in the mind's eye, it can become. Describing the special qualities of a dining selection distinguish it from all of the competitors. Likewise, images can help entice would-be diners in ways simple words cannot. The more description added to an online menu, in particular, the more consumers may be motivated to come purchase and consume your dishes. Yet again: If a restaurateur does not care about their dishes, why should diners?
2) Out of Date Menus - Trust is a critical factor in restaurant selection. When menus are provided for searching, the dishes they contain should obviously be accurate. Eaters who have chosen a dish expect THAT dish. Similarly, eaters who have chosen an establishment based on a specific dish, expect that dish to be served when they arrive. One more time: If a restaurant doesn't care about the validity of their advertised selections, why should diners trust them?
1) No Available Online Menu Whatsoever - If diners can't find your establishment, they can't dine at your restaurant. Does this surprise you? Perhaps not. This point is not as elaborate as those previously mentioned. People have computers, cell phones, and mobile devices that they use to plan their lives. The internet gives people life choice options. Not being an option even on the table is the very fastest way to not being in business any more. This trend will only increase. If restaurateurs don't want to be online, diners can't find them.
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