Marketing Your House or Condo to Purchasers

By David Tsegai


Why your home will need its own unique campaign

The Calgary real estate market is booming! While that is fab news for owners of property who wish to sell their homes, the truth is that consumers are savvier, more informed, and they have better professional illustration than ever before.

That implies that sellers who've got a cutting edge marketing plan at their fingertips are in a better position to do their goals for the sale.

David and his team will carry out an in depth and comprehensive promotional program to sell your home that includes leveraging several different strategies, with one goal: putting your house or apartment in front of as many qualified buyers as practicable.

- MLS listing with professional photographs and careful scrutiny to all the main points of your home
- Customized e-mail blasts to all our contacts, including past and present clients, comrades, real-estate professionals and extended network, telling them that your house is for sale and including a link to the MLS listing plus engaging photos and outline of your property's best features. This can be sent to your own contacts too
- Social media promotion on Facebook, Twitter, Evite, or other similar sites with a photograph album of your home and personal invite to your public open house
- Flyers dropped around the neighbourhood
- Open homes for agents and for the common public
- Follow up by phone and email with open house visitors who have signed the guest register
- Engaging, professionally designed feature sheets/leaflets available for all visitors to the home
- Your home for sale posted on a few highly trafficked classified and home purchasing websites
- Floor plans and 360 degree virtual tours
- For Sale sign on front grass where applicable
- Print ads in local newspapers

What is the point of all this exposure? It is like a retail fashion campaign: huge big brands like Opening do not just depend on TV commercials, they have poster advertisements and storefronts and online vouchers, so that whether you like the product or not, they have become a brand name. The more we are going where the purchasers are looking, the more of them will find your home is for sale.

The interest generated is nearly always enough to sell your house fast and for the most money. If purchasers don't appear to be liking the product (your home), we can then continue with other strategies to get the results which you desire, eliminating absence of exposure as the difficulty.




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