In our previous issue, we looked into the ways on how to get individuals to like your Facebook business page. In this issue, we will talk about how you can reap the benefits of promotions, contests, and giveaways to catch the attention of more people.
Utilizing a social media management site purely for promotions, contests and giveaways is a very good way to evaluate whether these said marketing tactics is working for your company. The site allows anyone to find out the number of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will acquire a new set of Facebook fans which is imperative to the development and maintenance of the company's social network page. Contests engage more people to your page.
Now that you know this, let's proceed to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
Well, firstly, you have to make sure that all contest mechanics and update are visible to Facebook users alone. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Complicated mechanics will discourage your fans to join.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of different contests are not even granted. You won't be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads in just three months.
For you to cut costs, there are plenty of business applications which can assist you in creating a contest for your Fan page. Contests for Fan page is an application that was produced by Wildfire and can help newbie in producing contests with photo, video, writing and graphic entries. In addition, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. To make navigation simple and easy, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. You can also construct your contests and sweepstakes using tools like Vertigo and Strutta.
To assure that the contest is successful, you should offer appealing rewards. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. But you shouldn't stop there. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.
A successful contest will bring in a lot of leads for the company and will help them connect with their consumers at a very personal level despite the online medium. Despite the expenses and additional effort, projects such as these are well worth it if only for the brownie points you win with present and potential customers.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can generate income on Facebook.
Utilizing a social media management site purely for promotions, contests and giveaways is a very good way to evaluate whether these said marketing tactics is working for your company. The site allows anyone to find out the number of traffic that comes to their page.
This can be a double win situation too because making the promotion exclusive will acquire a new set of Facebook fans which is imperative to the development and maintenance of the company's social network page. Contests engage more people to your page.
Now that you know this, let's proceed to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
Well, firstly, you have to make sure that all contest mechanics and update are visible to Facebook users alone. Be certain that you don't promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. Additionally, the mechanics have to be clear and simple. Complicated mechanics will discourage your fans to join.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of different contests are not even granted. You won't be able to post an official contest in your Facebook wall.
However, you may qualify for an exception. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads in just three months.
For you to cut costs, there are plenty of business applications which can assist you in creating a contest for your Fan page. Contests for Fan page is an application that was produced by Wildfire and can help newbie in producing contests with photo, video, writing and graphic entries. In addition, this application is easily customizable. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. To make navigation simple and easy, consider placing a contest widget in your Fan Page so the participants will be able to link instantly to a mini site. You can also construct your contests and sweepstakes using tools like Vertigo and Strutta.
To assure that the contest is successful, you should offer appealing rewards. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. But you shouldn't stop there. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.
A successful contest will bring in a lot of leads for the company and will help them connect with their consumers at a very personal level despite the online medium. Despite the expenses and additional effort, projects such as these are well worth it if only for the brownie points you win with present and potential customers.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can generate income on Facebook.
About the Author:
Facebook for Business as well as creating advertisement campaigns are the best ways for beginner and expert online marketers alike to get the most out of your efforts in Internet marketing. Learn more about Facebook marketing here.
