When any new wedding photography business owner starts out there is sure to be a great deal of eagerness and this can cause some pointless purchases early on. One of those is stationary and marketing literature. It used to be the case that you needed glossy brochures, flyers, printed stationary, expensive business cards, portfolio carriers and big number of other leaflets such as price lists, booking forms, contracts etc.
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Luckily , in the world of the worldwide net, online marketing and with international access to afordable worldwide designers, all of this can be done from your own machine.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out "they make their living producing top of the range designs and they're very inexpensive "you see their other work and how they've been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
When you've your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Finally business cards: In Britain there's a great web business card company called moo.com (yes really) "they produce striking cards which are idea for photographers as you may have a different image on each card "strongly recommended".
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Luckily , in the world of the worldwide net, online marketing and with international access to afordable worldwide designers, all of this can be done from your own machine.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Producing logos, brochures flyers etc is straightforward. There and now numerous online sites where independent designers hang out "they make their living producing top of the range designs and they're very inexpensive "you see their other work and how they've been ranked by their customers. Three great sites are: elance.com, fiver.com and oDesk.com
When you've your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Finally business cards: In Britain there's a great web business card company called moo.com (yes really) "they produce striking cards which are idea for photographers as you may have a different image on each card "strongly recommended".
About the Author:
Pixcellence are UK wedding photographers. They're consultants in wedding photography London but also cover all of the UK.
