When any new wedding photography entrepreneur starts out there is always a great amount of keenness and this can lead to some unnecessary purchases early on. One of these is paperwork and marketing literature. It used to be that you required glossy leaflets, flyers, printed stationary, dear business cards, portfolio carriers and massive number of other leaflets like price lists, booking forms, contracts and so on.
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Designing emblems, brochures flyers etc is simple. There and now a number of websites where independent designers hang out "they make their living making high quality designs and they're really inexpensive "you see their other work and how they've been arranged by their clients. Three great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Fortunately , in the world of the global web, online marketing and with global access to cheap worldwide designers, a lot of this can be done from your own computer.
First there is no need to go to the local printing shop for anything. Buy top of the range paper online and make sure that all of your business material is produced on the same high quality paper. Make sure envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Designing emblems, brochures flyers etc is simple. There and now a number of websites where independent designers hang out "they make their living making high quality designs and they're really inexpensive "you see their other work and how they've been arranged by their clients. Three great sites are: elance.com, fiver.com and oDesk.com
Once you have your designs, you can do all your printing from home, just when you want it "not need to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
About the Author:
Pixcellence are UK wedding photographers. They are specialists in wedding photography London but also cover all the UK.
