Specialized - a History in Brief

By Steve Prattley


Specialized is probably the world's most renowned bike brands. Supplying bikes of all shapes and forms together with the parts and accessories to complement. You might understand the Specialized brand in all kinds of locations through your nearby park to the Tour de France.

Founded in 1974 by Mike Synard an American and is stated in Morgan Hill, California. The storyplot goes that Mike sold his VW bus for $1500 to invest in a cycle tour of Europe. He collected various parts from popular Italian manufacturers like Campagnolo and Cinelli returned for the US and began producing his personal bikes and Specialized was developed. Right after a couple of years importing the tricky to obtain parts Specialized started manufacturing their very own and their initial production bike was the specialized Touring Fire. In 1979 they started out producing the Allez , a road bike, that had been stated in Japan. Three decades ago Specialized introduced the very first major production mountain bike worldwide - the now renowned Stumpjumper a bicycle that is nevertheless in production even today but as a result of many years of development in the cycle marketplace now is available in many selections from Full-Sus to Hardtail.

In 1989 Specialized introduced the globe to the 1st graphite mountain bike, the early 1990's saw the introduction from the Globe series an accumulation of Urban bikes that has been re-launched last year becasue it is own brand.

Specialized have history of creating sub brands but nearly to its cost in 1995 the created the Full Force brand designed to be sold through discount retailers and sports stores - angering Specialized dealers and causing sales to drop by 30% and according to the founder Mike Synyard the company came to within a few hundred dollars of going bankrupt.

In 2001 Merida Bikes of Taiwan bought 19% of Specialized for a reported $30 Million who now manufacture virtually all their bikes - Mike Synard continues to be the CEO and Majority owner with the provider.




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Why link exchange is important to seo

By Earnest Younge


Most webmasters and web developers will tell you that link exchange is vital for proper search engine marketing. It is the concept of obtaining links form other websites provided there is exchange of another link to your website from which you received a new link. It is a concept of reciprocal linking to the relevant websites that link to your site. This link exchange process can take place only if you have "Related links" page where the links are provided to pages that deal in contents and that which are related to your page. The "Related link" page includes two-way links apart from one-way link only towards your website.

There are some people who think link exchange have no value in SEO. At the same time people even think that link exchange is one of the techniques that provide online business. There are several reasons backing link exchange methods.

* Links are great for SEO. So, when you find quality and relevant websites through link exchange techniques, you will come to know the value of SEO.

* you should always strive to receive higher web traffic through link exchange in your strategies. However this can only be experienced when you provide relevant website which is quite popular and received several links. Chances are high of receiving higher incoming traffic through such relevant and popular.

It is very important to conduct link exchange methods with popular and relevant websites as there are possibilities that the traffic to such websites could be shared by your website.

Link exchange is even possible with the help of software tools. You can exchange links by doing the following:

* Conduct thorough research on what are the most competitive keywords that you have. The most relevant and competitive keywords can be used in the link exchange techniques.

* Search for the most relevant and competitive websites. Find the websites which link to your close competitors. Surely you will find the most relevant websites that you want to link with.

* Make efforts in order to collect the email addresses of the websites that you want to link with. These email addresses can be used in the future.

* Create a separate email account only for your links exchange program. This will be useful for the webmaster who request for email account of your business in order to exchange their links with you.

* Provide the link codes to other webmasters that want to exchange links with you. Such websites will definitely request for this data.

If you follow the above mentioned instructions you can get better results from link exchange program. This process can be more beneficial to derive traffic to your website. You website will get more and more traffic provided you exchange links with relevant and popular websites. Be careful when accepting links exchanged from other sources and select only quality websites to link with. Select popular website in order to exchange link with. This will divert more traffic to your website as many visitors to such website will open the links to your websites and will get informed about products of your business.




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