There are a few methods to generate clients on the internet. The 3 most popular techniques are:
- Generic listing in the search companies such as Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
The technique you select will rely on a considerable number of factors and each system could be pertinent for different photographers at different times in their cycle. Let us take a look at each method in turn and analyse its weaknesses and strengths. In this piece we will look at the first of these strategies.
Universal Listing In The Search Sites
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be topical for your business. There is no point in being number one on Google if the people that come to your website are not especially interested in what you do
- The term must drive traffic. Use the Google keyword tool to guesstimate the number of visitors you'll get if you do well for the term Remember the 1 spot takes a high proportion of all traffic.
- The term should have low competition. If you try to challenge a strong existing competitor, then it could take you a considerable time to generate results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren't instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
- Generic listing in the search companies such as Google
- PPC (Pay Per Click) advertising
- Paid ads in online sites and directories
The technique you select will rely on a considerable number of factors and each system could be pertinent for different photographers at different times in their cycle. Let us take a look at each method in turn and analyse its weaknesses and strengths. In this piece we will look at the first of these strategies.
Universal Listing In The Search Sites
In principle, this is the handiest method and the one which each photographer wants. Everybody would like to be number one in Google for the keyword phrase 'wedding photography'. However with roughly 95 million (95,000,000) web pages being returned for this search term, it isn't reasonable for most photographers to achieve this target. However by carful use of SEO (Search Engine Optimisation) techniques either thru work all alone or by hiring an expert SEO advisor, it's actually possible to target less competitive terms which would be concentrated on a neighborhood like 'wedding photography London ' and build traffic this way.
It is important to follow some essential rules before launching on a SEO campaign. Remember the three things that really must be in place before you consider promoting a particular keyphrase for your website:
- The term must be topical for your business. There is no point in being number one on Google if the people that come to your website are not especially interested in what you do
- The term must drive traffic. Use the Google keyword tool to guesstimate the number of visitors you'll get if you do well for the term Remember the 1 spot takes a high proportion of all traffic.
- The term should have low competition. If you try to challenge a strong existing competitor, then it could take you a considerable time to generate results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren't instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
About the Author:
Pixcellence Wedding Photographers cover all the UK. For full info on Wedding Photography London please visit their site.
