3 Advertising Errors that Can Cost You Customers

By Marta Paul


If you run your own business, costly marketing mistakes have probably come your way. You need to do damage control, and quickly assess the situation. There are varied particulars which could prevent you from avoiding most of the difficulties. Believe it or not, you can avoid many mistakes that can be very expensive for your business. Of course, you should prepare, but also avoid accessing over what may never occur. You can also learn from other people, and their mistakes, avoiding these problems before they happen. That's all any of us can do, and then we move forward with confidence.

First of all, let's look at a mistake that can cost you quite a bit of time and money. Some customers may want to contact you, but you may not know what page they are on when they feel this urge. Placing the contact link page on the homepage is a mistake that many people make. People get frustrated when they cannot find the contact page. This happens a lot if it's only on the home page. You basically want to make things as simple as possible for your visitors when they come. When it comes to doing business on the web, this is a basic tenet of business that should never be ignored. When a visitor leaves, they typically do not come back. There is no way to make it better.

Mobile phones are very popular items in today's technological world. You could take advantage of this by using your marketing funnels. But, you must think about all of the things that tie your marketing and sites together. In reference to mobile phones, you have to think about the fact that the screen is little and your market is quite mature. This can make things hard for them to see, so think about this and account for it when you plan your marketing strategy.

When people arrive at the top of the company, they begin to change in a few definitive ways. Suddenly, they seem to depart from the real world. This happens to people that are managers or owners. They tend to forget what is happening to their business. The perspective of the average worker is no longer in their frame of mind. If you notice this happening to you, this is something you need to fix fast. Never depend on middle management for their sanitized snapshots of reality in your business. Basically, to stay grounded in reality, you have to mingle and interact with the actual workers.

In conclusion, there are many marketing mistakes that can be disastrous, others that are not so bad. It is possible for every one of us to make mistakes. Smaller mistakes are harder to notice, and you may not correct them right away. The cumulative effect, however, can be magnified once they occur. Many people simply claim that everything is failing and become frustrated. If you have done that, try to step back and pick things apart one by one.




About the Author: