Viral Marketing - Get Your Customers to Do the Marketing for You

By Adam J Bradley


The concept of internet viral marketing has the power to put tremendous wealth into the pockets of those who respect it's magical powers. Just think about the potential of millions of people advertising for you for free. With the rise of social media powerhouse's Facebook, Twitter, YouTube, and social book marking services, people now have the ability to leverage the efforts of millions of people for their own personal gain, all with the simple click of a button. Terms like "retweet," "share," "like," and "views" have made peoples dreams now become a reality. So what is viral marketing and what makes it so powerful? Before we get into the specifics of internet viral marketing, let's talk about viral marketing in general. Have you ever gone to the theater and watched a really incredible movie? What did you do after you saw it? Did you call your friends and family and tell them how great it was? Did you talk about it at the water cooler at work the next day? You probably got so excited that you even talked to strangers about how good it was right?

How about Super Bowl commercials? Since Super Bowl commercials have really stunk the past few years, let's talk about when they used to be really entertaining. While the guys would watch the game, you'd have the women tuned right in to watch the commercials and everyone would be glued to their seats waiting to see what hilarious commercial would pop up next. Then everyone would talk at work the next day about how funny they were. Think about how powerful the concept of internet viral marketing really is. Think about all of the free word of mouth advertising that you've done over the course of your lifetime for movies, commercials, businesses and products. These companies have made billions of dollars because of you and they are counting on you to keep the cycle going. Companies thrive on your word of mouth advertising and now they are making it easier than ever with internet viral marketing.

Whatever method you use to send your message, especially when working with emails and social media, you must ensure that it is easy to spread and develop to a wider audience. Remember that viral marketing only works if more and more people get your message. The method to pass along the message should be as simple as possible, like clicking forward on an email. On the other hand if you have a complicated long process to forward the message, then few people will make the effort and hinder your attempt at the message going viral.

These few examples will illustrate this in a better way: Write articles with your signature that links to you website. These articles can be reused again. If your writing is of inspiring nature it may be read by more than a thousand people. Add the button "Share with your friend." A genuine visitor will complete the form that contains your site info. This process will be done repeatedly and you will achieve your purpose.

Before embarking on your viral marketing campaign, take the time to understand your target audience, and how you can easily reach them. Design a message that is attractive and draws immediate attention to your audience. The message should also be simple, so that it does not take much time and effort to understand.

One of the major source of viral marketing is to tweet your message. People will then re-tweet it and you will get amazing consequences. Your message is again conveyed to a great number of people. The Main advantage of viral marketing is that your message is sent to various people with very little effort. You can get genuine visitors by these techniques. It requires time to spread the message. By doing these small services people will rely on you and your site.

Just make sure that before you submit anything online that you're absolutely sure that you would want the world to see it, because internet viral marketing is incredibly powerful. Once it goes viral there's no turning back.




About the Author: