Don't spend too long fine tuning your internet site - get it live

By Simon Wilkinson


This can seem to be a particularly unusual statement so please allow me to explain my thinking.

I have seen some of my clients who when they get in touch with me are actually eager to get a web site live. I work with them quickly to develop a draft and make initial changes, then it can take week on week for them ultimately to give the go-ahead to make the site live.

In many cases the site, after the first changes is sufficiently good to go-live and further changes can happen on a continual basis (especially in the case of simple brochure web sites for small business).

What it is crucial to remember is there's a lot of benefit in registering the domain and publishing the internet site, particularly it allows the search engines to start indexing your web site and it starts the clock ticking on the age of your domain. In some cases it is even better if you can aquire a suitable existing domain that hasn't been renewed as search engines with see this as being a domain which has been about for a number of years.

As long as the internet site has been engineered to meet the objectives for your business/organisation, the indexing should be fine "so there isn't anything to lose (and all to gain) by getting the site live. Obviously check that your web site designer will not charge you more for fine tuning.

The ideal scenario is to search for a website design company who will supply updates for a period after the go-live as a part of the price or, even better, one that provide a pay monthly website service that permits ongoing updates. This eliminates the concern as this is generally by way of a single set monthly fee.

I also think that it is human nature to defer choices. Sadly, the more you think about something, the harder the decision becomes.

So in summary, if the internet site design is ok, get it live and then enhance.

If this still makes you twitchy as a SOHO business owner, arrange for the website designer to make public a holding page with your company logo and contact information as this permits the domain registration and indexing to commence while the web site is developed.




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