Social Media can be a good way to get traffic to your website, meet people within your industry, and connecting with others. That being said, many individuals and corporations aren't using it very effectively. I will show you some good techniques to use the two biggest Social Networks (Facebook and Twitter) and also provide you with some bonus tips on other ways you could connect with people online. I am going to be using the travel industry as an example but nearly everything I suggest can be used in multiple industries and niches.
Facebook may be a good way of extending the reach of your blog and sharing it family and friends (if your all set to take that step). I suggest that you setup a Facebook page as the home blog on Facebook. You are able to set your blog posts to automatically post to this Facebook page. Once your page is set up, you might want to look into making a custom landing page. The default landing page for new people (to your page) is your wall. This is jam-packed with information and can turn people off which means they'll never get back. A landing page is specially designed to present people more info about just what to anticipate from a page and encourages them to "Like" it.
Once your page is set up you can start telling people about it. You can add a Facebook Like box for your blog or site to convert visitors into Facebook fans of your page. You can promote it to your family and friends as well as any other forums or online communities you are a a part of.
Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You want to get individuals to communicate withconnect to your page rather then just lurking.
Twitter is another fantastic tool for networking, especially amongst the travel community. There are discussions about travel going on constantly. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thinking or advice. Your ultimate goal should be to start building relationships online with people so that they will in return check out your blog post or share your links.
1 last technique to team up with individuals who havethose people who have similar interests online is through the utilization of forums. Forums are online discussion groups usually based around particular topics or industries. A terrific travel forum is the Lonely Planet Thorn Tree Forum. It's a excellent place to meetto connect with those with similar goals, feelings, and desires. You will get and provide travel advice, meet new people to travel with, or perhaps just swap travel stories. These types of forums exist for nearly every industry/niche imaginable. Usually they are free to join and you are able to back-link to your website from them in your signature. They can be a very good way of getting targeted traffic to your site as well as getting the word about your products or services without seeming spammy.
Hopefully this article can give you some ideas on how you can use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples from the travel industry but the strategies outlined can be applied nearly anywhere on the web. So get out there and start getting social!
Facebook may be a good way of extending the reach of your blog and sharing it family and friends (if your all set to take that step). I suggest that you setup a Facebook page as the home blog on Facebook. You are able to set your blog posts to automatically post to this Facebook page. Once your page is set up, you might want to look into making a custom landing page. The default landing page for new people (to your page) is your wall. This is jam-packed with information and can turn people off which means they'll never get back. A landing page is specially designed to present people more info about just what to anticipate from a page and encourages them to "Like" it.
Once your page is set up you can start telling people about it. You can add a Facebook Like box for your blog or site to convert visitors into Facebook fans of your page. You can promote it to your family and friends as well as any other forums or online communities you are a a part of.
Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You want to get individuals to communicate withconnect to your page rather then just lurking.
Twitter is another fantastic tool for networking, especially amongst the travel community. There are discussions about travel going on constantly. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thinking or advice. Your ultimate goal should be to start building relationships online with people so that they will in return check out your blog post or share your links.
1 last technique to team up with individuals who havethose people who have similar interests online is through the utilization of forums. Forums are online discussion groups usually based around particular topics or industries. A terrific travel forum is the Lonely Planet Thorn Tree Forum. It's a excellent place to meetto connect with those with similar goals, feelings, and desires. You will get and provide travel advice, meet new people to travel with, or perhaps just swap travel stories. These types of forums exist for nearly every industry/niche imaginable. Usually they are free to join and you are able to back-link to your website from them in your signature. They can be a very good way of getting targeted traffic to your site as well as getting the word about your products or services without seeming spammy.
Hopefully this article can give you some ideas on how you can use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples from the travel industry but the strategies outlined can be applied nearly anywhere on the web. So get out there and start getting social!
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