Social Media can be an efficient way to get traffic for your website, meeting people in your industry, and connecting with others. That being said, many people and agencies aren't using it very effectively. I will a few methods to use the two biggest Social Networks (Facebook and Twitter) as well as present you with some bonus suggestions on other ways you can connect with people online. I will be using the travel industry as my example but nearly everything I recommend may be used in multiple industries and niches.
Facebook is usually a good way of extending the reach of your blog and sharing it with your friends or family (if your prepared to take that step). I suggest that you setup a Facebook page as the home for your blog on Facebook. You could set your blog posts to automatically post to this Facebook page. Once your page is set up, it is advisable totry to look into making a custom landing page. The default landing page for new people (to your page) is the wall. This can be jam-packed with information and might turn people off which means they'll never get back. A landing page is specially designed to offer people more info about exactly what to anticipate from your page and encourages them to "Like" it.
Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.
Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You are trying to get people to interact with your page instead of just lurk.
Twitter is another fantastic tool for networking, especially in the travel community. There are discussions about travel going on all the time. You can find these discussions by searching a few of the following hashtags. #ttot #lp #rtw #tni #matador After you find an appealing tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your opinions or advice. Your ultimate goal is usually to start building relationships online with people so that they will in return examine your websites or share your links.
1 last way to team up with people who have similar interests online is by using forums. Forums are online discussion groups usually centered around particular topics or industries. A good travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meetto connect with people with similar goals, feelings, and desires. You will get and give travel advice, meet new people to travel with, or merely swap travel stories. These kinds of forums exist for pretty much every industry/niche imaginable. They are usually free to join and you can back link to your site from them in the signature. They can be a excellent way of getting targeted traffic to your website in addition to getting the word of your new products or services without seeming spammy.
Hopefully this article can provide you some ideas on how you should use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples coming from the travel industry still the strategies outlined can be applied nearly anywhere on the net. So get out there and begin getting social!
Facebook is usually a good way of extending the reach of your blog and sharing it with your friends or family (if your prepared to take that step). I suggest that you setup a Facebook page as the home for your blog on Facebook. You could set your blog posts to automatically post to this Facebook page. Once your page is set up, it is advisable totry to look into making a custom landing page. The default landing page for new people (to your page) is the wall. This can be jam-packed with information and might turn people off which means they'll never get back. A landing page is specially designed to offer people more info about exactly what to anticipate from your page and encourages them to "Like" it.
Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.
Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You are trying to get people to interact with your page instead of just lurk.
Twitter is another fantastic tool for networking, especially in the travel community. There are discussions about travel going on all the time. You can find these discussions by searching a few of the following hashtags. #ttot #lp #rtw #tni #matador After you find an appealing tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your opinions or advice. Your ultimate goal is usually to start building relationships online with people so that they will in return examine your websites or share your links.
1 last way to team up with people who have similar interests online is by using forums. Forums are online discussion groups usually centered around particular topics or industries. A good travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meetto connect with people with similar goals, feelings, and desires. You will get and give travel advice, meet new people to travel with, or merely swap travel stories. These kinds of forums exist for pretty much every industry/niche imaginable. They are usually free to join and you can back link to your site from them in the signature. They can be a excellent way of getting targeted traffic to your website in addition to getting the word of your new products or services without seeming spammy.
Hopefully this article can provide you some ideas on how you should use Social Media to properly drive traffic (and sales) to your website or blog. I've used examples coming from the travel industry still the strategies outlined can be applied nearly anywhere on the net. So get out there and begin getting social!
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