Social Media Marketing Is A Crucial Tool For Insurance Companies

By Austin Ryder


Even if you are the owner of an insurance firm and tend to go more 'traditional ' routes like giving out fliers, social media marketing should be a huge part of your marketing program.

There are loads of advantages to using social media as a great tool for insurance companies, and it can accomplish some great things for you:

*It enables your clients to understand you, your products , your business, and see a less 'rigid ' business presence.

*Social media accounts provide yet One more way for you to speak and have interaction with clients, whether they're existing clients or prospects. Social media is a very good way to increase the quantity of online insurance leads you are able to generate.

*Social media is An alternate way to gain an online presence, which is of the greatest importance now since consumers tend to judge the knowledge and experience of firms based primarily on what they read about a business on the internet. As you frequently update your accounts with links to your blogs, articles you have written or are featured in, or other important information you are showing expertise.

*Sometimes when somebody is performing a search for something, social media accounts will show up also, and since we live in a social media demented world, the possibility of the person clicking on it is high, therefore, the individual will find you and your link filled social media pages.

*It's an alternative way to gauge success and how you rank as a resource, respectable business to use, and more since you can watch how many supporters you've gained, the level of interaction, and impressions your post has made. You may see things like whether your posted links are being shared by other users; again, establishing your experience.

Many large insurance companies have jumped on the social media bandwagon, but smaller ones remain hesitant to do so. Think about this though: a Mintel Comperemedia survey shows that 10 % of 25 to 34 year olds research insurance corporations on social media sites.

If you are a small agency, what do you have to lose by trying it? You only have something to gain; new clients, and most likely, new shoppers from a demographic that has the potentiality to stay with you for a while.




About the Author: