Improvement And Modernization By Scandinavian Airlines In The Twentieth Century

By Grant Victor Xavier


Because of the efforts of several airlines and a private investor, after World War 2, Scandinavian Airlines was formed. With the demand for international travel on the rise an alliance of like-minded aviation interests was just what they needed. The ending of the war had and amazing effect, because it was once again safe to fly. Flight operations in the European skies took place not long after the company was created. They already had existing infrastructure and fleet assets available to them. Over the years, a dedicated effort to provide quality service as well as taking advantage of new alliances ensued.

After the end of the first decade of the 21st century, SAS Global is responsible for international air carrier operations. The Scandinavian Airlines Systems is the number one airline operating in Scandinavia. The airlines flies to more than 100 destinations around the globe including points in North America and Asia. The Star alliance was formed as part of the consortium of airlines in the SAS. A huge part of the success for any airline is brand awareness and marketing. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. They figured out an air route over the North Pole with a maiden flight to Los Angeles on the west coast of the US. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." The destinations serviced by that exact route included Denmark, Alaska and Japan.

Depending upon what airline you fly on the most, you may or may not have noticed a flag representing their country. People or companies that have deep roots with their country may honor this tradition. Many airlines, including Scandinavian Airlines, make it part of their business practice to share with their partners. The three countries that jointly on this airline are Norway, Sweden, and Denmark. Open shares and ownership also make it possible for this company to financially compete. The largest air carrier that is based in Scandinavian territory actually is SAS or Scandinavian Airlines. Their fleet is actually quite large, numbering almost 200 aircraft, which have destinations around the world.

It's often a topic of conversation among airlines, discussing the alliances entered into by SAS over the history of the company. But let's not forget about code sharing agreements with non-alliance airlines. These code sharing agreements can easily be explained as a legal agreement between partnering airlines that is mutually beneficial. What this means for travelers is a broader availability of flights they can use to get to their destination and revenue sharing between companies depending on who holds the ticket. SAS maintains agreements such as these with Lufthansa, Austrian and United airlines. Another common occurrence with code sharing is called schedule integration which means fewer missed flights due to connection mishaps.

Some of the main hubs for the international airline Scandinavian Airlines, also called SAS, are located in Scandinavia and Europe. This is an interesting example of a major airline that is co-owned by three different countries in addition to public stock ownership. In the beginning stages, SAS revealed that the advancement of travel routes could turn out to be very rewarding. This business was capable of acquiring incredible amounts of public awareness by taking a step in developing new airways.

For each of the service areas, Scandinavian Airlines created a different business division. Ever since the beginning, this airline has been more of an alliance among investors and various airlines. But eventually, the partner airlines became merged with the overall conglomerate that is known worldwide as SAS. The different divisions of SAS in Denmark, Sweden, and Norway now employ almost 16,000 people.

A good way to make sure you have a wonderful holiday is to choose your destination carefully. No matter which airline you choose to utilize, if you go to an excellent vacation spot, that will make a big difference. That's the easiest way to savor a wonderful vacation.




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