Getting Ready For Generation Clean

By Jami Weiss


Public awareness of various environmental and ecological issues has started to change the way we do things. The latest cohort might as well be given the moniker 'Generation Clean' because of their drive to improve our industrialized world. Pollution, contamination, and the destruction of habitat are only some of the reasons why those who are currently teenagers feel strongly about our effect on the planet.

This puts them in a position to effect significant change, though. They know about pollution and habitat destruction, and they can already see the beginnings of environmentally friendly technology. Hybrid cars, photovoltaic arrays, and wind farms are all currently available to them to study and improve upon. Most importantly, the concept of sustainability is almost ingrained.

The combination of pro environmental attitudes with concrete behavior patterns has created a very strong ideology in these nascent adults. They may have been brought up under adverse economic conditions and understand the value of things. Their families may not have been able to spend a lot of cash on disposable items.

Eschewing waste, prizing efficiency, and espousing the philosophy of harm reduction, these children understand what it means to conserve and protect. Their parents managed to identify the dangers, but it is the next group's job to figure out how to turn the decline around. It is not enough to simply halt the destruction.

Indiscriminately throwing things in the garbage is strange to these kids. They recycle as a matter of course, and they prefer biodegradable packaging. Green is not simply a color to them.

Their first concern will be to promote sustainable and non-polluting power supply technology. We are currently beholden to foreign governments for the oil that we need, and the pollution caused by our coal burning electricity plants has long been a major environmental concern. Taken together with the idea that these are finite and, for all intents and purposes, non renewable resources, it is clear that we would be better served by advanced solar and wind powered generators. Tomorrow's adults have a chance to steer us in that direction.

Generation Clean is not simply a western thing. Asian, African, and European kids are all in this together. They are lucky enough to be alive at a time when our problems can be addressed before they go too far. The technology to heal the environment is in their hands, and they know that they have to use it. Read more about: generation clean 




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