Understanding Facebook, Twitter And Youtube

By Ryan Walker


A few figures are important to understand why on-line social media are critical for your company:

* 78% of customers believe in peer suggestions

* Only 14% trust advertisements

If you can set up yourself in the right social media and you have a technique for producing constructive critiques and ratings, you can dominate your market.

Your presence in social media, like your own YouTube channel or Facebook business page, establishes your company as a social authority. It engages your prospects and customers on their "turf," instead of needing to drive them to your Website to set up a relationship. You can communicate with them regularly and provide deals and specials as part of an ongoing conversation, instead of an occasional intrusion. It also personalizes your company and makes it more likeable.

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How do I know I can reach my customers through social media marketing?

This is really a myth-busting answer because a common false impression is that only young individuals are making use of Facebook, YouTube along with other social media. The fastest-growing group on Facebook is 34 to 65 year-old women. When you think about the social network has more than 500,000,000 members, it's a secure bet your customers are on there.

Another instance is YouTube, which is becoming a household name and a common online destination. Who do you know who hasn't saw movies on YouTube or searched for info there? With more than 300,000,000 monthly visits, it, too, is a safe bet for getting to your clients.

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