How is uptime important for Search Engine rankings?

By William MacMahon


One of the most trusted marketing channels nowadays is a website. As more and more people became reliant and dependent to the internet and as mobility is currently the situation for most consumers, websites are now becoming the primary tool to market one company's product and services. As globalization and technology reached new heights, having a place in this powerful world can be very rewarding.

To be able for companies to maximize the earning potential of their websites, they should ensure its highest uptime percentage. Uptime is the amount of uninterrupted run time that servers of the web hosting company have. Although it could be desirable to have a hundred percent running time, this is not possible. An uptime percentage of 99.7% to 99.9% is more realistic and achievable.

Uptime is very important to every company's website as this ensures accessibility and availability to consumers. If you have a high percentage of uptime, you are ensured that your products and services can be viewed and by potential clients at all given time.

A potential transaction can be lost for every second your website is down. With consumers surfing the web at any time of the day, you would never know how many potential clients can be lost during a specific time your website is experiencing downtime.

Unless you are already a big name in your industry, your website's traffic will generally depend on search engine. As consumers search for a certain product, service or keywords using search engines, search engines virtually scan the web to give the consumer what they most likely needed. This is done by scanning through every websites that may be offering the product, services or keywords that is being searched by the consumers.

Since the primary and perhaps the most important reason why a company create a website is for the consumers to have an online and mobile access to the products and services being offered by them. The high percentage of run time can ensure more potentiality of being accessible to consumer. Availability should be the primary goal of their website as it will affect the business and eventually the earning potential of their clients.

A one minute downtime can have a lot of effect to a website; a potential transaction can be lost due to this. Especially for websites that serves internationally, every time and any time are all very important. You would never know how much traffic can be lost at a specific minute your website is down. Consumers who may need your product can be lost for every minute that they check your website and find out that it is down and cannot be loaded.

Web hosting company must ensure that their servers' uptime is continuous with no or at least just a very little percentage of being down. They must do everything to guarantee that making their client's website accessibility and availability is their primary and optimal goal. Although every hosting company promises these in the beginning of every transaction, clients should be very vigilant in knowing that their web host will deliver what they promise to do.




About the Author: