How To Strategically Enhance Your Link Shortener Website's Performance

By Adam Stossel


Having a successful link tracking site is both difficult and time-consuming, yet you should not let this stop you from putting effort into your site. If you have a well-designed website, using online marketing and search engine optimization will pay dividends in garnering more traffic and increased revenue for your site and business.

Accurately tracking and interpreting your analytics and web stats helps you to see what parts of your site are the most successful. You'll also see how visitors are entering your site, where they enter from, and how many visitors you've had. This will tell you if strategies like link swapping are working.

Make use of vibrant colors to attract the customer's eyes. If there are some sections which you want your viewers to visit, then create them in striking colors or highlights so that they prominently show up on the page. People are instinctively attracted towards some things that are not in harmony with other elements of the link tracking site.

Coming up with topics for your content will be an ongoing challenge. People want something new all the time and it's not an easy thing to please. When you're in need of some inspiration, keyword reports show what terms are being searched for the most and it's available on all major search engines. Keep in mind to pick a term that is related to your niche in some way, otherwise it can look badly on your link tracking site.

One of the most important features of any good link tracking site is their short and clear permalinks. It will help your customers in sharing your URLS, along with the reassurance about the content they will be reading. Since, the permalink is going to tell more about your page, in addition to just being combination of numbers and symbols.

One way of increasing traffic and getting your site into the public eye is to leave the site up on display computers in your neighborhood stores. It may be unorthodox, but you also may bring your site to new audiences and get a chance to talk up your link tracking site to shoppers should you be caught in the act.

It may not fit your personality and there may be people who feel the same, but simplicity is best when it comes to choosing colors for you link tracking site. It's what people overall prefers, so keep it to about two or three colors to use throughout, excluding pictures of course. If you have an array of different colors on each page, it will only make users distracted and even annoyed.

A great link tracking site is useless if your visitors cannot understand how to use it or why they should. Your navigation should be simple and effective, your content should be helpful, your overall design should be attractive and your site must be well organized. All of these things ensure that your visitors will have a quality experience.




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