Can Watching The Evening News Really Impact The Economy?

By Clare Crowden


You cannot open a newspaper or magazine, watch television, listen to the radio, or turn to the Internet, without someone telling you about the dire economic times we are living in. Some are no longer optimistic about the situation improving. However, there are still plenty of people who hope for a world where nobody is unemployed. But can watching the news affect the economy in any real way? Surprisingly, the answer is yes.

Yes, being exposed to the daily news can most definitely influence the economy, because it influences the people. This is called consumer confidence, and in the US there is a CCI (Consumer Confidence Index), which actually measures how much consumer confidence there is when it comes to retail purchases.

What is more, even events that transpire on the other side of the world will affect a country's CCI. Even if the news revolves around goings on in another country, such as in the Middle East, for instance, the economy here at home will show the effects.

The CCI has been around for a while. It has been in use for more than half a century. The CCI is monitored by retailers, banks, and more, in order for them to make decisions that affect their revenue. Any changes in the CCI can arise in a minimal amount of time. What is clear is that whatever the people learned from the news dandenong this month will most certainly affect the CCI next month.

In keeping with our earlier example of the Middle East, let's say that there is peace in the region. When that happens, oil prices are known to be affected here at home. No matter what the news may be, whether it pertains to the cost of health care or the weather, it has the power to significantly impact the CCI for each of us on an individual basis, our own personal CCI, if you will. Like it or not, your decision to purchase a new home, or a motor vehicle, for example, will depend largely upon the opinions you have regarding the economy. Of course, your opinion on the economy hangs on what you learn in via the news media.

The world of traditional media has gone through many remarkable changes over the decades. Although traditional media has held sway for a long time, the prognosis for its future is not promising. The Internet has blasted its way into our lives, reaching more people in a shorter space of time than either radio or television did. Social media alone makes it possible for people to connect to each other, and communicate in ways never imagined of just a few years ago, with alarming ease and speed. Because the public can access information so easily, news reaches us far more quickly and the CCI shows it.

Media most certainly influences what we choose to buy and when we buy. It makes no difference if the news you are exposed to local or international, our economy will show the effects of it.




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