Sales and Color

By Meagan Connelly


With eCommerce design, you will find it necessary to coordinate colors in your project. While you might be inclined to simply choose your favorite colors for your site, you should try to understand that the professionals design their websites in a way that attracts new customers, and even directs their actions while they are there.

While some colors promote a sense of community, others convey more of a sexual massage. Still there are others that promote happiness while others try to identify with nature. Black and red, for example are common colors on adult ecommerce web design. Such colors represent sex, excitement, and of course seduction.In an adult site, these are necessary emotions, but you could be in a different business, and you will need to consider different colors.

A health food website might just be your optimal choice. The color purple is a great idea, especially if you want to make your customers feel important. The question you might be asking yourself at this point is what these colors have to do with the message you are trying to send. In most cases the colors do not relate to your product, but the reactions of the human mind can be quite interesting. If you are in the process of building your own website, then you should be aware there are two possible messages you will send. You will either show the customer that you know what you're doing, or you will show them that you do not know how to build a website properly.

Before you truly launch your website it will be important for you to review your layout and ensure that you are making the best use of the color palette. This may seem like a waste of time, and you might get bored with it, but being able to eeffectivley mix the colors properly will get you the results you need.

First impressions are very important when it comes to
ecommerce design, and for this reason you may want to let a few people preview your website before it actually goes live. Unless you have a truly great product, most customers will not make a return once your website gives them a bad impression. With that being stated, then you might want to start researching the effects of color psychology. Remember that you might want to use more than one color, especially if you want conversions. Drawing your customers in might seem difficult, and you might need to use different color combinations, but it can be done. You will find the tasks color can accomplish to be mind blowing, and though getting started might be a chore, the colors will push your company to the next level.




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