What You Can Do To Fix Under-Performing Internal Link Structure

By Jane Levy


If you want to get any site ranked, including a blog, then you realize the need for backlinking that works. However, many people focus only on building external backlinks while completely ignoring the importance of internal backlinks, even though they are equally important for both SEO purposes and as well as to help your visitors navigate your blog better. We want to cover this topic of internal linking because it does matter and will make a difference in several important ways.

In order to get the most out of your internal linking structure, it's important that you stop your page rank going to the less important pages as it can affect things negatively. Your TOS page plus privacy policy or affiliate disclaimer pages are what we are talking about. Think in terms of your goal which is to have your home page and other information pages ranked on the first page of Google rather than your privacy policy.

Include Links in Footer: Taking into consideration the type of theme you're using for your blog, your footer may turn out to be space that is wasted when it can be utilized for the better. A footer makes life easier for your readers because they will certainly look for relevant links there instead of having to scroll all the way to the top. Why not take advantage and send your visitors to important sections of your blog by posting links in your footers? You have to do everything you can to improve your link structure because it is critical.

One the necessary items you will want to include with your blog is a site map. People use site maps mainly for search engine considerations and SEO, although maybe someone might use it to find a page. Aside from search engine bots, site maps can be useful when made from plain HTML ,and those are more for human readers. So much is automated with Wordpress blogs including generating a useable site map with the appropriate plugin. Having a site map on your blog has become essential these days because people like blogs that are more organized and offer a good way to navigate around. On top of all of that, the number of your site links will increase because search engines will include them.

So, that's it! This way you can get a highly targeted internal linking structure that is also much improved, and all with simple to apply advice. Remember that you do want to have lots of great backlinks to your blog, you also need to have plenty of great internal links as well.




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