As any established Multi level Marketer knows, top quality leads are vital in order to get ahead in the Network Marketing industry. But what lead companies produce the most responsive, high quality leads? What are the perks of building your own lead producing system, instead of purchasing leads and how can this be developed?
What are the perks of building your own lead producing strategy, instead of buying leads and how can this be achieved?
There are many companies on the Internet today providing Network Marketing business opportunity leads, but there are three main things to consider with purchased leads:
First, you rarely get shown how the leads have been generated. Some of the people offering their details to the lead company could have done this to get a complementary gift, or because of some other incentive programme. Therefore, they may not really be interested in enrolling in a home business of any kind.
Secondly, a significant number of the leads will usually be 'opportunity seekers'. 'Opportunity seekers' are generally un- receptive to Multi Level Marketing oportunities and are also very rarely willing to take action. If they are "just looking" then chances are they aren't particularly proactive or enthused about actually starting. Procrastination is one big problem amongst people that are "just looking"! If you have already purchased leads in the past then you will have observed this to be the norm!
Third, you dont usually know how many times the company has sold the same lead. Some leads are sold 'real time', to one purchaser and others are sold a number of times, for an extended period of time. Think about the type of response you can expect if you are the 10th or even the 15th Multilevel Marketer to phone the same lead about a Multilevel Marketing opportunity!
The ideal is to build a pipeline for producing your own contacts. This will enable you to target more responsive prospects, such as those who are actively studying the Network Marketing industry. You can offer useful information to build rapport at the start, before you invite them to consider your company and team. In addition, your own leads will be completely free!
In order to generate your own leads you should start with a lead capture page offering free information about the advantages of Multilevel Marketing or home businesses. You will also have to make use of an auto-responder with your pre-loaded email series.
Your lead capture page should ask your site visitors to sign up for a free information pack, electronic book or E-course, which gives the relevant information that may be of interest to anyone researching Network Marketing. You can then send your information using your email auto-responder series and you will also have an avenue for following up afterwards.
It is so important to provide a wealth of knowledge about the Multi Level Marketing industry and the benefits of this type of opportunity before you ask anyone to learn about your business. If you invite them to consider your team before you have built trust then they will perceive you as being just like every other pushy Multi level Marketer and this is exactly what you must aim to avoid if you want your strategy to be successful. Always show your knowledge and value before asking for anything back.
About the Author:
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