Web Traffic In Decline? Check Out These SEO Ideas!

By Mark Carroll


There are many keys to improving your company, including SEO. The advice in this article could be just what you need to move forward.

If you want to farm your SEO out to a third party, do a background check on the company first. There are plenty of internet marketing "experts" and SEO "gurus" around who will happily charge huge fees for sub-par work. Do your homework and ask for testimonials and examples of work they have done previously. Ask for specifics on their ideas to help you and do some research to see if the ideas are legitimate. Your wallet will thank you later.

This will help increase your search engine rankings. Think of the meta description as a call to action, as it appears directly under the website hyperlink in quite a few search engines. Many content management systems give you the opportunity to adjust your meta description in the editing area for the individual page.

For a good affiliate marketing strategy set up pay-per-click advertising. This is the simplest service that can be provided to affiliates, that is why the pay associated to it is modest, but it could eventually build up in time.

Using a text link is more effective than an image link when you are trying to optimize your site for search engines. These image links only have linked URL files for the search engines to use for indexing.

Sharing a proxy with a site that is flagged or banned is not a good idea. If your IP is the same or similar to one on a spam blacklist, your site may be penalized, or in some cases not indexed at all.

Use plurals and longer forms of words for keywords to create more hits on a search engine. A number of search engines use an indexing method known as keyword stemming. Using the plural form of the word, such as "accountants" instead of "accountant," will increase the likelihood that people who search for similar terms will be directed to your site. The longer the form of keyword you use, the more likely that it will be returned in search results for similar words. For example, using "accounting" as a keyword will mean that keyword stemming will add your site to the search results shown for the keyword "accountant".

Depending on what you do, your server headers can either harm or help your SEO attempts. Poorly set-up server headers can be a big roadblock to success. In regards to your server headers, redirects should use the "200 Ok" or "301 moved permanently" statuses.

As previously mentioned, popular keywords that are utilized by search engines form the basis of the formula used in search engine optimization. If you use relevant keywords in all the appropriate areas of your website, search engines will include your site in the search results for those words. The guidelines in this article will teach you to use keywords to your advantage. Sample Link, Sample Link, Sample Link




About the Author: