How To Use One Simple Word To Explode Your Influence With Others

By Xavier J. Murphy


One word exists in the English language that is very powerful, and very potent when it comes to conversational persuasion. This one word has been shown time and time again to dramatically increase the rate of compliance. Simply by injecting this one word into your daily conversations, you will easily and naturally boost your influence to stratospheric levels of persuasion.

The word? Because. Possibly as it triggers the ancient cause and effect circuitry in our brains put there through enormous years of slow change, this word can strategically sway your conversation partner. It's as if our thinking were crafted to go on auto pilot once we pay attention to this word, and accept anything that comes after it, so long as it isn't outlandishly unacceptable.

Consider this social experiment. A university sent a "student" to find a copying machine that had a good line of people waiting to make copies. First she simply asked if she could cut towards the front within the line. The punch line? As you'd expect, she got a "yes" only about ten percent of the time.

But then she changed the way she asked to cut in line. She said something along the lines of, "Can I cut in line, because my car is parked outside inside the red zone." The punch line? About seventy percent of the time, she was allowed to the front of the line. But hold on, you might say, this can be a legitimate excuse. Working with a car parked in the red zone which may be towed is the genuine reason she was allowed towards the front of the queue, not due to some simple word, right?

Well, they repeated the experiment, and this time she said something like,"Can I cut in line, because I've some copies to make." You've some copies to generate? No kidding! Well, guess what? She was allowed to front of the queue about sixty percent of the time, compared to ten percent when she only asked to generate copies.

The moral for the story? Whenever you need to influence somebody of an idea, or convince somebody to consider some sort of action, thing of any reason, the greater related the better, to just accept the idea or take the action.And the more "reasons" you are able to come up with, the simpler will probably be to persuade your listener.

Now because you've read this far, you're obviously already thinking of ways you can use this technique today, with whoever you speak with. And because you are able to consider some ways to use this, you can naturally get the effects you require, and can bring a brand new type of persuasive power to bear on your everyday conversations.




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