A Serious Reason For Substandard Service from Telecoms Corporations

By David Ferrers


On Monday I returned from a two-week business trip abroad. Back at the office there was a lot of work that wanted to be completed. As a result I was extremely busy.

As I applied myself the telephone rang. A voice said: "Hello this is your telecoms provider am I talking with Mr. .....?"

"Yes, this is me," I reassured him.

He continued, "I have outstanding news for you. To compensate you for being a good buyer we are reducing the price of your service."

This caused me to feel good despite the annoying intrusion into a busy day. "Thank you," I said.

Then the caller started to lose the plot as he said, "In order to continue this conversation I have to determine who you are to go along with data protection regulations."

I started to feel vexed, "You called me because you already know who I am, and when you asked me I confirmed who I am. So please do not squander my time when I am extremely busy. Just let me know what you want to say."

"Yes sir, I am going to do that," he assured me. "But first I need to..."

I butted in, "no you do not. This call is about me, not about you. Therefore you can either tell me what you want to tell me or this chat has to end so that I can get on with my work."

"Yes sir, I understand you are busy. But first I need to..." I hung up.

With a little simple NLP Training the sales person would have known it was his job to be of service to me, not to waste my time taking me through an entire load of data gibberish which might just conceivably add worth for his organisation but which adds nothing whatsoever to me the shopper.

The problem for this company is that their focus is inward. They think only about themselves and their profits, not about delighting me, their client, for now, but shortly to depart.




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