A rising number of my S.E.O clients are now evangelize-rs of Twitter. Nevertheless many are still not large fans. Yesterday a customer sent me a link to a recent Nielsen report which signifies that more than 60 percent of U.S. Twitter users fail to return the next month.
Well, she did not mention the report also says it could be jumping too soon because Twitters 40% retention rate is quite decent compared to other start ups. That explains why Twitter is all the rage amongst web marketers; the sole query is how to make the micro-blogging site advantageous to your companies?
Registration can be done in a few seconds and inviting mates is semi-automated. So what is next? Here are 10 paths to use twitter to pump your business:
1. Complete Your Business Profile
A complete bio of either you or your company makes it easy for fans to know who you are and what business you are in. Don't forget to use right keywords in the bio. Use your real picture or company brand if you would like to be convincing. An image of your pet or kid could be lovable, but are you operating a pet shop or daycare?
2. Augment your Brand with Custom Design
A picture is worth one thousand words, which also is true for a twitter account. Besides default background, Twitter provides 12 stock photos. They are pretty dry. Fortunately , there are tons of royalty-free photos online and paid custom designs are also available.
3. Integrate Tweets into Company Blog
Your twitter page is an extension to your company site or company blog. The traditional Tweeter widget enables you to display tweets on just about any web page, whether it's your company site or face book page. If you're blogging with Wordpress, add-ons like Tweet Suite and WordPress Sidebar Widget can integrate twitter into your blog too.
4. Find and Build Business Network
Most entrepreneurs tweet to convert conversations into actions. Now you currently have a complete profile and wish to find business partners or clients? Sure, you can use keywords to search for them. Or you may use free services such as Mr. Tweet which analyzes your profile and find relevant accounts for you.
5. Add links to Push Traffic
Twitter can drive traffic to your websites or blogs when you put links in your tweets. A tweet has a limit of 140 characters, so it's not possible to make public lengthy stories releases or promotion data there. This is when links kick in, but ensure your message is interesting and has a personal touch since a standard call to action or link jettisoning will likely be ignored.
6. Alternative Tool for Client Satisfaction
Twitter has become such a strong real time communications tool that many corporations use it to eavesdrop on what folk say about their brands and engage to enhance consumer experience. The Jetblue airline company (over 470,000 proponents), as an example, was heavily criticized for flight delays in Feb, 2007 and has since then been using Twitter to confirm weather delays and tweeting clients to address their concerns.
7. Look for Niche Information in Realtime
I've been using twitter to observe the latest reports and hottest tech updates on search engine optimization. The most important difference between Twitter and major reports networks and niche sites is that tweets are generally real time. It's not a secret that the news media are essentially monitoring twitter for scoops, so looking and reading tweets keeps me updated in a timelier demeanor.
8. Recruit Employees
A chum of mine operates a web deign company and was inducting a graphic talent. After failing to find a perfect match on one or two job searching sites, both free and paid, he tried posting the message in twitter and got some applications from his fans. Guess what? He soon interviewed them and ultimately employed a girl that has all the qualifications. More tech smart job searchers are trying to find bosses or free lance roles on Twitter because they find it more effective than traditional job placement media. So if you happen to be recruiting, a 140-character tweet may generate some quality leads. And it is free!
Communication is king in business. Twitter has supplied a platform to facilitate business networking and free-form conversation in a rapid-fire fashion. If your company is just leaping on the bandwagon, doing a little research and learning the way to tweet effectively and creatively is a good starting point.
Well, she did not mention the report also says it could be jumping too soon because Twitters 40% retention rate is quite decent compared to other start ups. That explains why Twitter is all the rage amongst web marketers; the sole query is how to make the micro-blogging site advantageous to your companies?
Registration can be done in a few seconds and inviting mates is semi-automated. So what is next? Here are 10 paths to use twitter to pump your business:
1. Complete Your Business Profile
A complete bio of either you or your company makes it easy for fans to know who you are and what business you are in. Don't forget to use right keywords in the bio. Use your real picture or company brand if you would like to be convincing. An image of your pet or kid could be lovable, but are you operating a pet shop or daycare?
2. Augment your Brand with Custom Design
A picture is worth one thousand words, which also is true for a twitter account. Besides default background, Twitter provides 12 stock photos. They are pretty dry. Fortunately , there are tons of royalty-free photos online and paid custom designs are also available.
3. Integrate Tweets into Company Blog
Your twitter page is an extension to your company site or company blog. The traditional Tweeter widget enables you to display tweets on just about any web page, whether it's your company site or face book page. If you're blogging with Wordpress, add-ons like Tweet Suite and WordPress Sidebar Widget can integrate twitter into your blog too.
4. Find and Build Business Network
Most entrepreneurs tweet to convert conversations into actions. Now you currently have a complete profile and wish to find business partners or clients? Sure, you can use keywords to search for them. Or you may use free services such as Mr. Tweet which analyzes your profile and find relevant accounts for you.
5. Add links to Push Traffic
Twitter can drive traffic to your websites or blogs when you put links in your tweets. A tweet has a limit of 140 characters, so it's not possible to make public lengthy stories releases or promotion data there. This is when links kick in, but ensure your message is interesting and has a personal touch since a standard call to action or link jettisoning will likely be ignored.
6. Alternative Tool for Client Satisfaction
Twitter has become such a strong real time communications tool that many corporations use it to eavesdrop on what folk say about their brands and engage to enhance consumer experience. The Jetblue airline company (over 470,000 proponents), as an example, was heavily criticized for flight delays in Feb, 2007 and has since then been using Twitter to confirm weather delays and tweeting clients to address their concerns.
7. Look for Niche Information in Realtime
I've been using twitter to observe the latest reports and hottest tech updates on search engine optimization. The most important difference between Twitter and major reports networks and niche sites is that tweets are generally real time. It's not a secret that the news media are essentially monitoring twitter for scoops, so looking and reading tweets keeps me updated in a timelier demeanor.
8. Recruit Employees
A chum of mine operates a web deign company and was inducting a graphic talent. After failing to find a perfect match on one or two job searching sites, both free and paid, he tried posting the message in twitter and got some applications from his fans. Guess what? He soon interviewed them and ultimately employed a girl that has all the qualifications. More tech smart job searchers are trying to find bosses or free lance roles on Twitter because they find it more effective than traditional job placement media. So if you happen to be recruiting, a 140-character tweet may generate some quality leads. And it is free!
Communication is king in business. Twitter has supplied a platform to facilitate business networking and free-form conversation in a rapid-fire fashion. If your company is just leaping on the bandwagon, doing a little research and learning the way to tweet effectively and creatively is a good starting point.
About the Author:
Stephen Willis writes about different social advertising strategies you will learn to uncover the rest of his ideas that are directly about Twitter marketing and how to add Twitter followers as well as new tricks with Twitter software such as TweetAdder.
