Two Great Tips for Effectively Promoting Your Website and its Pages

By Victor C. Krumm


Properly promoting your Internet site is critically important. Truth is, however , virtually none all of the world's "webmasters" have any knowledge of the importance of web page design and promotion.

Do you know that there are, literally, trillions of web pages on the Net? Hundreds of millions of web sites. Most net pages get little or no traffic while only a very small minority of web pages get huge traffic.

In the massive expanse of the Net, a website without traffic essentially does not exist and that fact, combined with the huge amount of different web pages already online, can be pretty overpowering at first blush for most web masters. Unhappily for them, the vast majority are never going to succeed.

Yet, for all those "webmasters" who never achieve decent traffic, there are some who not only survive but thrive. Pure luck? Or is there something else at play here?

Here's a dirty little secret. It is often much easier to get to the top of Google than you think. And, that is where you want your internet pages to be because 90% of all online traffic goes to one of the 10 web pages listed on the first page of a search engine's Search Results.

Even though it is probably highly unlikely to get each of your webpages onto the first page of a search engine's Search Results, if you follow a couple of simple rules it's sometimes easy to get a number of them there.

Give it some thought this way: someone is at the very top. Why them and not you? So, what are you waiting for? Start planning for success when designing your web pages!

Get to the Top of Google: Secret

Site promotion begins before you write your first word. This is due to the fact that each web page (whether you know it or not) relies upon great keyword selection. Pick the right keyword and you will get good traffic and rise rapidly in the Search Results. Pick a poor keyword and you may be lost in the vast darkness of the web.

To be frank, it will take a little bit longer to do things correctly up front but the payoff will be definitely worth it.

Here are two suggestions to get you moving. They're astonishingly powerful but quite easy to do.

Tip 1: Build your web page around a keyword which has both of these characteristics: worldwide monthly searches of 3,000 or more (the bigger the better) and fewer than 80,000 competing pages on Google (the less the better).

Any keyword producing less than 3,000 searches monthly will not produce enough daily traffic to worry about so filter keywords that don't meet that factor. 4,000 is better than 3,000; 10,000+ is even better, and the like. Use a free research tool like the Google Adwords Keyword Tool to find keywords satisfying or exceeding the 3,000 searches/month component.

Then, and this is highly important, use that keyword if it meets the second criteria: optimally less than 80,000 competing Internet pages for the exact same keyword.

This is actually easily done. Just go to the Google browser (not Bing, Yahoo, or Ask), put the keyword between quotation marks, and click. You will straight away see the amount of competing pages for that keyword. Use 80,000 as the benchmark but remember that for this component, the lower the better.

The 80,000 competing pages isn't completely hard and fast and there'll be times you will need to go higher but use the 80,000 as the opening benchmark. Always use good judgment!

Keep in mind that 80,000 is better than 100,000; 100,000 is better than 150,000; and so forth.

Tip 2: If the keyword has good monthly searches but the number of competing Internet pages is too high, make a small change and search again. Frequently, the addition of a single letter (from singular to plural) or just one word will get you below the 80,000 baseline number.

Here's a concrete example. Imagine you are writing a page about the best way to build a blog. Using Google Adwords Keyword Tool you see the keyword blog software has 165,500 world monthly searches. Wonderful! Lots of searches.

HoweverBut, when you consider using that keyword, put it between quotation marks ("blog software") and search it on Google's browser, you find over 5,000,000 competing pages.

Probably impossible to compete? Not at all.

Change the search to "blog software recommendations" and voila!, there are only about 39,000 competing pages.

Now, build your page around the keyword having both characteristics, then promote it heavily via article writing, blog posts, bookmarking, and other Search Engine Optimization techniques.

You're on the way to the top of Google!








About the Author: