Optimizing Navigation on Your Business Site

By Wynona Studt


If you have ever made a site that just totally failed, then we really can sympathize with that lost feeling. Since you have read the title, you know we are here to tell you about site navigation and how to do it well. There is more to a successful site other than navigation, but you still need to understand what you have to do with it.

Now that you have read through this far, has that stirred your opinions in any way? You may already have thought that massage west London is a vast field with much to discover. You can find there's much in common with topical areas closely resembling this one. You should be careful about making too many assumptions until the big picture is a lot more clear. Do you know exactly the kind of information that will help? If not, then you should learn more about this. You will find out the rest of this article adds to the groundwork you have built up to this stage.

There are many important elements with navigation such as the handy-dandy search field that is usually located at the top right hand side of any site. We have not statistics on this regarding how much people use them, but you should have it anyway. This is part of the concept of making things as stupid simple to use as possible - as rude as that may sound it is true. You can very easily find a script for that for free if you search at Google, but that would be for non-blog platforms.

All areas of website design have been affected and that includes navigation. Of course you should never make your visitors look too far to find something and do it with minimal clicks.

There are many instances when sending people to inner pages on your site is the best thing to do. If they're coming through a search engine for example then they may first visit some other internal page on your site.

When new visitors land on inner pages, then you should not have to worry if they want to go to the homepage, for instance. The benefits are obvious because in such a case the visitor will be able to spend more time on your site. If you plan your navigation correctly in the beginning, then these considerations will already be in place.

What we have covered is a good introduction to navigation, but do continue learning as there is much more you can discover. You want people to be comfortable at your site, and this is one big way you can work to that end. When ever in doubt about something like this, find a more experienced marketer or even hire someone who can help you.




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