When any new wedding photography business owner starts out there is sure to be a great deal of eagerness and this can cause some pointless purchases early on. One of those is stationary and marketing literature. It used to be the case that you needed glossy brochures, flyers, printed stationary, expensive business cards, portfolio carriers and big number of other leaflets such as price lists, booking forms, contracts etc.
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Luckily , in the world of the world Internet, online marketing and with world access to inexpensive worldwide designers, much of this can be done from your own PC.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
After you have your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
If you were to walk into your local print shop they'd readily sell you all of this. They'd also charge you for designing graphics, letterheads and brochures. It is simple to spend thousands of pounds on this because you feel you've got to vie with the other large players in the market.
Luckily , in the world of the world Internet, online marketing and with world access to inexpensive worldwide designers, much of this can be done from your own PC.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Money saving tip: If you have a home printer (you're a shutter-bug, right?). Then invest in an alternative, source ink system. Rather than using the inks supplied by the maker you can fasten a large ink reservoir of virtually matching ink. Don't buy the replacement cartridges "they actually are cheap and nasty "go for a professional replacement system. It may cost a couple of hundred pounds, nonetheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
After you have your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
About the Author:
Pixcellence are UK wedding photographers. They are specialists in wedding photography London but also cover all the UK.
