When any new wedding photography business owner starts out there is generally a massive amount of enthusiasm and this can end up in some nonessential purchases early on. One of those is letterheads and marketing literature. It used to be the situation that you needed glossy brochures, flyers, printed stationary, costly business cards, portfolio carriers and large number of other leaflets such as price lists, booking forms, contracts for example.
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Luckily , in the world of the worldwide net, online marketing and with international access to afordable worldwide designers, all of this can be done from your own machine.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Cash saving tip: If you have got a home printer (you are a snapper, right?). Then invest in an alternative, continual ink system. As an alternative to using the inks offered by the manufacturer you can use a big ink reservoir of nearly identical ink. Do not buy the replacement cartridges "they really are cheap and unpleasant "go for a top of the range replacement system. It may cost you a couple of hundred pounds, nevertheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
After you have your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
If you were to go into your local printing shop they would willingly sell you all of these. They would also charge you for drawing up logos, letterheads and business cards. It is easy to spend thousands of pounds on this as you feel you have to contend with the other giant players in the market.
Luckily , in the world of the worldwide net, online marketing and with international access to afordable worldwide designers, all of this can be done from your own machine.
So there isn't any necessity to go to the local print shop for anything. Buy high quality paper online and check all your printed material is produced on the same top quality paper. Confirm envelopes match the quality and style of the paper.
Cash saving tip: If you have got a home printer (you are a snapper, right?). Then invest in an alternative, continual ink system. As an alternative to using the inks offered by the manufacturer you can use a big ink reservoir of nearly identical ink. Do not buy the replacement cartridges "they really are cheap and unpleasant "go for a top of the range replacement system. It may cost you a couple of hundred pounds, nevertheless it will save you thousands.
Planning designs, leaflets flyers etc is easy. There and now a bunch of internet sites where freelance designers hang out "they make their living manufacturing prime quality designs and they are extraordinarily cheap "you get to see their other work and how they have been ordered by their clientele. 3 great sites are: elance.com, fiver.com and oDesk.com
After you have your designs, you can do all of your printing from home, just when you need it "not have to purchase thousands of pages of letter-headed paper 'just in case'.
Lastly business cards: In the UK there is a great internet business card company called moo.com (yes actually) "they produce stunning cards which are idea for photographers as you can have a different image on each card "highly recommended".
About the Author:
Pixcellence are UK wedding photographers. They're consultants in wedding photography London but also cover all of the UK.
