With changes in technology, it has become necessary for industries to update advertising techniques. This includes using social media for theater companies in order to establish a growing relationship with clientele as well as increase ticket sales. This is being accomplished through sites such as Twitter, Facebook, and blogs as well as other interactive sites.
When looking at the history of advertising this makes perfect sense. For example, with the invention of the radio 38 years passed before they were able to draw 50 million users and television took 13 years. Social networks, on the other hand, has beaten them all drawing 400 million users within only 2 years.
This has opened a new avenue for the performing arts that have, traditionally, had a difficult time exploiting advertising opportunities. In a recent survey, it was found that 65% of those who attend live performances buy their tickets online. Additionally, many are also members of network sites.
Although many other industries have been very quick to recognize the advantages of networks, such is not the case for these companies. As a result, new agencies are now specializing in maximizing the exposure of this industry. They have found, for example, that those live-streaming performances have a tendency to also attend live performances.
Using networks takes a lot of creativity. It must include more than just positive reviews, but must also utilize blogs, websites, tweeting, and other sources to create relationships with viewers that are lively, reciprocal, and outward-looking. The object is to draw viewers in and then keep them there.
One of the most important advertising techniques is building relationships. Sharing experiences, accomplishments, and plans helps viewers understand the direction theater efforts are going then allows clients to provide honest feedback. In these aspects social media for theater companies are opening new doors for the performing arts.
When looking at the history of advertising this makes perfect sense. For example, with the invention of the radio 38 years passed before they were able to draw 50 million users and television took 13 years. Social networks, on the other hand, has beaten them all drawing 400 million users within only 2 years.
This has opened a new avenue for the performing arts that have, traditionally, had a difficult time exploiting advertising opportunities. In a recent survey, it was found that 65% of those who attend live performances buy their tickets online. Additionally, many are also members of network sites.
Although many other industries have been very quick to recognize the advantages of networks, such is not the case for these companies. As a result, new agencies are now specializing in maximizing the exposure of this industry. They have found, for example, that those live-streaming performances have a tendency to also attend live performances.
Using networks takes a lot of creativity. It must include more than just positive reviews, but must also utilize blogs, websites, tweeting, and other sources to create relationships with viewers that are lively, reciprocal, and outward-looking. The object is to draw viewers in and then keep them there.
One of the most important advertising techniques is building relationships. Sharing experiences, accomplishments, and plans helps viewers understand the direction theater efforts are going then allows clients to provide honest feedback. In these aspects social media for theater companies are opening new doors for the performing arts.
About the Author:
Theater company owners, you can get social media marketing tips and view Kenmark's range of fabulous backdrops including Nutcracker backdrops, now.
