What is branding all about? Essentially, a brand is the heart of a business. The combination of the name, logo, design, and personality is how a brand is defined. Building a brand is what will make your business stand out from the competition.
If you own a small business, then a brand will help you become successful at a much faster pace than a company without one. Those businesses that do not have a memorable brand are basically unidentifiable by their customers and are often regarded as just another local business rather than being remembered by their name.
3 Steps for Building a Powerful Brand
1. Creating a Name: You will want a name that is catchy and easy to remember. This name doesn't have to relate to what you do and shouldn't have your own name in it. A business like "Bill's Lawn Care," for example, can be quite the popular name which doesn't make it unique in the least. The goal is to stand out from the competition, not blend in.
2. Logo and Design: There are two main types of logos to consider when building a brand, text-based and symbol-based. Symbols are by far easier to remember than words, so it would be much wiser to go this route. For this step in the brand building process, you will want to invest in a graphics designer that knows how to translate the personality of a business into a symbol and design.
3. Your Brand Reflects You: A unique personality is what makes a company stand out from the crowd. People will want to associate a face with the business they are dealing with, and naturally that face would be the owner's. If you have a good personality and treat people with respect, then they'll view your brand positively.
Expanding Your Brand
So you've create a name for yourself, a design people can identify immediately, and a personality everyone is attracted to. Now that you have accomplished building a brand, it is time to scale up and expand. Creating a social media account is a great way to build authority.
You can better connect with your customers through the Internet as well as provide discounts and advice to those interested in your services. To expand your brand even more, you will need to find out exactly what it is that attracts people to your brand and how you can expand on it. The goal is to be a brand well-known for its many different positive attributes.
If you own a small business, then a brand will help you become successful at a much faster pace than a company without one. Those businesses that do not have a memorable brand are basically unidentifiable by their customers and are often regarded as just another local business rather than being remembered by their name.
3 Steps for Building a Powerful Brand
1. Creating a Name: You will want a name that is catchy and easy to remember. This name doesn't have to relate to what you do and shouldn't have your own name in it. A business like "Bill's Lawn Care," for example, can be quite the popular name which doesn't make it unique in the least. The goal is to stand out from the competition, not blend in.
2. Logo and Design: There are two main types of logos to consider when building a brand, text-based and symbol-based. Symbols are by far easier to remember than words, so it would be much wiser to go this route. For this step in the brand building process, you will want to invest in a graphics designer that knows how to translate the personality of a business into a symbol and design.
3. Your Brand Reflects You: A unique personality is what makes a company stand out from the crowd. People will want to associate a face with the business they are dealing with, and naturally that face would be the owner's. If you have a good personality and treat people with respect, then they'll view your brand positively.
Expanding Your Brand
So you've create a name for yourself, a design people can identify immediately, and a personality everyone is attracted to. Now that you have accomplished building a brand, it is time to scale up and expand. Creating a social media account is a great way to build authority.
You can better connect with your customers through the Internet as well as provide discounts and advice to those interested in your services. To expand your brand even more, you will need to find out exactly what it is that attracts people to your brand and how you can expand on it. The goal is to be a brand well-known for its many different positive attributes.
About the Author:
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