Build And Manage A Thriving Furniture Retail Business Enterprise

By Bruce Johnson


Do you want to attract profitable buyers in order to expand your furniture retail business? Do you want to expand your market? Here are great tips on how to grow your furniture retail business.

One of the most overlooked methods to increasing your furniture retail business is client referral and word of mouth. If customer service isn't your top priority, maybe it should be. Word of mouth is still ranked as the number one referral technique.

Holiday parties are a great way to bring the office together. It's gives employees a chance to kick back and relax and come back to work with a fresh mindset. It also is nice to have extra time off of work to party with the boss!

Cold-calling is also a productive method of promotion. You just have to have your contact list ready and prepare a small script as to what you will say to your clients. Grab your phonebook and get the job done quickly.

Make it a point to tell someone about your furniture retail business each day. Strike up a conversation in line at the grocery store; take advantage of the sales clerk being your captive audience. Talking about your furniture retail business is a numbers game, the more you share, the more likely you are to encounter a potential customer.

Customer service is something that should not be taken lightly. Providing wonderful customer service along with other aspects of a project is not enough. Having a specific team or department is necessary because these employees make providing stellar customer service the top priority and objective for their customers.

Advertise on a local radio station. Try promoting on a smaller, locally-based station which has support in the local community without high overhead costs. Local stations are more likely to sale time at a reasonable rate.

A key to success is to never let people (or other furniture retail businesses push you around). If an employee consistently gives you a hard time, fire them. If a rival furniture retail business uses unethical practices in an attempt to knock out your furniture retail business, challenge them. You've worked hard for what you've earned, so you shouldn't let anyone try to take it away from you.

Listen to complaining clients. For every one complaining customer there are 10 more who felt the same but did not both to let you know. Listen to their protest and fix it if you can. If you cannot, at least address it so that others customers do not experience the same issue.




About the Author: