Prospects Leads - The Right Way To Generate Them

By Robert Strong


Anybody who has been in the network marketing industry for any period of time knows that prospecting leads is crucial.

You cannot presumably expect to pitch to everyone, if you do, you'll find you do not have many friends and folks just plain avoid you!

Online Prospect Leads

Below are the techniques you should follow when prospecting leads online or off-line.

A top quality lead will be significantly easier to close than a low quality one. Avoid the temptation to pitch to every person you come across, if they're not interested from the outset you will be squandering your time. This can sound awfully basic, but new network marketers are often so fired up that they'll pitch to anything with a heart beat!

Identifying your prospect lead comes first. Understand what "target marketing" means. Better still identify who your best target customer or prospect is, and target without delay at them.

Below are some common lead prospecting methods, although naturally there are many others. It's all down to what works for you and what you are comfy doing, when you are using a methodology you are happy with, it'll show when you make your presentation.

Word-of-mouth or private recommendation is the most effective way to generate good prospect leads. Time is of the essence, always chase up any referrals you are given swiftly and don't forget to mention the referee's name. Satisfied clients do the majority of your selling for you, if they're referring you to friends they're going to be intensely positive about your product and your prospect is so pre-warmed.

Remember whatever you do with this lead will reflect back on the referrer, so always follow up rapidly and never forget to contact the referrer and thank them. As successful outcome can always lead straight to more leads, and that's precisely what you need! Motivations for the referrer are always appreciated, it could be in the shape of a gift certificate or money off discount - whatever is suitable. If the referrer makes a habit of referring new leads to you - you might want to consider making them one of your downline, because in effect they already are.

Prospecting Leads thru Networking

Clubs and affiliations are an excellent way to generate leads, and if you aren't a member of any go forward and join! This bunch of folks will be excellent for prospecting purposes. You may also join networking groups to share leads gathered from others in related firms. For example if you're selling software, hookup with those who sell PC hardware, just be sure it's a two-way street in this particular situation, and always thank and provide inducements for those who give you leads.

Prospect leads can be found in abundance at trade shows, but this may be a pricey way of finding leads and it will also take up a lot of your time. Your target audience is there, so don't hide behind your computer network with people. You show your personality and practice attraction promoting, or else you will have wasted your time and cash.

When you have identified potential prospects, you have to gather as much intelligence on them as your are able to. Find out about their business, and what they do. Knowledge gives power!




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