To hire a voice over or not that is the question

By Jeff Wenberg


Throughout the Web you will find voice over artists offering their services. They are freelance pros who possess the gear, the skills, and most of all the voice to record excellent audio content. Just like site content writers, site designers, application designers and SEO experts, they offer a very important service which is in high demand.

Why would you need a voice over artist? If you're an internet marketer, there are many applicable situations. First of all, multi-media content is much more watched than text-based content. A video or audio clip on your page, even if it's just a brief clip saying hello, is almost a guarantee of higher conversions.

2nd, a voice over artist could be used to produce a wide range of material that can help you drive traffic and make revenue. You may utilize them for your podcasts, digital info products, social media content, blogs, software packages - anything.

Do-it-yourself vs. Using a Expert

The only real issue with using a voice over artist is that it costs money. For any small companies operating on a shoestring budget, this could make it a tough task. Software programs for creating sound are widely accessible, occasionally for free. What is needed on your end is an investment of your time and energy.

However, there are many reasons online marketers frequently tend to outsource. To start with, if you've never done audio before, it may be a pretty challenging task. You do not need a full-scale recording studio, but there are technical considerations. Audio production could be something like web design that you simply sense is better left to a professional.

You might like to outsource simply because you dislike your own voice or it does not have the warmth and personality you need. Keep in mind that voice over artists are professionals. They put food on the table using their voice and like a trained vocalist, they know how to use it successfully.

Finally, you may opt to outsource because it's merely a time-consuming job. To produce a number of videos takes at least a few hours and if you are doing regular video or audio creation, it will take a large amount of time. If you outsource, you're really purchasing yourself spare time.

Choosing the Best Voice Talent

There are several freelancers offering this service on the web but not all are built the same. Since anyone with a free recording software package can call themselves a 'voice over artist,' you must do your research prior to hiring one.

The best approach would be to look at all kinds of voice-over sites as you possibly can. A couple of things to contemplate are:

Samples - Check out the audio examples they'll have published on their website and compare. While you listen, consider the demographic of your target audience. Will their voice fit your market? Recommendations - Search for testimonials from previous customers and see what their comments are about the voice over artist's productions. Be skeptical of any professional that doesn't have any. Price - Of course, look at price, but do not make it the deciding element. It isn't worth the money you save to hire a professional who does not deliver.

Steadily thin your list to a small number after which contact them requesting about their schedule and describing your project to them. Check to make sure they can produce the completed work in a quick manner and that they can perform what is required of them.




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