A Tri Fold Brochure Can Be Used In A Variety Of Ways

By Lenore Bolton


Tri fold brochures are a kind of promotional tool that are easy to create. They can be produced on-site through the use of one of many desktop publishing software programs and printed on a standard inkjet printer. Naturally, a business professional may also wish to outsource the job a printing company. The latter is an ideal option for entrepreneurs who need a highly sophisticated tri fold brochure for a particular campaign or special event.

Such brochures are often used as informational pamphlets, company mailers, event guides or advertising tools. Most are folded so that they will fit precisely into standard business envelopes. This is one of the reasons they are perfect for corporations that use conventional mail for certain marketing campaigns.

The brochure can be printed on five of its six panels with the content of one's choice. The last panel should be designated for the placement of the name and address of the business, as well as the name and address of the person to whom it will be mailed. Space must also be left for a bulk rate mail stamp or a regular first-class postage.

Many business owners who experience high levels of walk-in traffic find such brochures extremely helpful. New corporations also use them to distribute to prospective customers and clients as a way of promoting their services and products. They can also be easily placed in community areas such as lobbies and reception rooms.

Such brochures are virtually a must for corporations whose employees visit business conferences, trade shows or other promotional events on a regular basis. They are also quite beneficial when given to those who purchase something at such an event. For instance, the person manning the business owner's booth can place a brochure in the bag containing the customer's purchase. This will ideally prompt the individual to make future transactions with the company if he or she was pleased with the initial item obtained at the trade show or conference.

Brochures of this type can also be used to highlight sales events. For example, several panels can display a handful of key products that are being offered at a discount. The person may choose to feature coupons on the additional panels that one can tear out and present in order to receive an even greater discount or a free gift.

Software programs can be purchased with which a business professional can create his or her own template for making brochures. Most software of this type comes with a selection of standard designs and templates. This makes the creation of such brochures easy, even for those who are not experienced with such projects. However, it may take a little time and effort to perfect the task.

The software programs mentioned are offered in conventional stores or online. Some individuals, as previously mentioned, prefer to avail themselves of the services of a professional when they find themselves in need of such materials. Whichever option one chooses, he or she will probably agree that a tri fold brochure can be used to great advantage by virtually any modern business entrepreneur.




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