The importance of the first page in business websites

By Mathew Hussey


Making a professional website is no easy task, as there are some important things to think about while making one. The default page should contain all of the important points like the particular business details, links to proper contact address of the company and the associated services the company offers. As an example, consider you are building up a site for a legal firm. The menu should highlight the varied services they supply like civil cases, criminal cases, carelessness cases, for example. The content should show the mission and vision statement of the organization, if at all possible. They should also highlight any current achievements or awards given to the firm.

Likewise, nonessential ads and affiliate links should be avoided in the main page to make people actually interested to see portal. If there are too many banner ads and bankrolled advertisements, they'll start doubting the trustworthiness of the products sold. Most of the pro sites do not have even one such advert.

They simply function as a face of the company listing the various services, giving details about the trade, and facilities like making demo accounts if it is a trading side or a program to upload your photograph and try the jewels displayed if it is a jewellery site.

Give ample signification to the loading time of the page. Don't add too many flash graphics or videos. No client has enough patience to attend long enough for all the gimmicks to load. Also avoid promotional promotions turning up during this time. Give much seriousness to security. All of the best professional websites cope with valuable customer info like their pan card number and checking account number details. It is very important to defend the site from hacking to ensure smooth flow of the trade.

Details about any green initiatives the company is taking, their ISO certifications, special paper references if any, all should be displayed in the default page. Do not stuff them to make it too promotional. But , display them using the expertise of the good graphic designer in a fashion that it does not boast too much and also does not fail to capture the notice of the spectators as well.




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