Coloring your Sales

By Meagan Connelly


Inside any ecommerce project, you will need to learn the importance of colour coordination. Though choosing your own favourite colours might be tempting, you should consider that the professionals use very specific colours for a very good ecommerce.

Some colours help to impart a sexual message, and others will work to present a feeling of belonging. Still there are others that promote happiness while others try to identify with nature. If you have ever visited an adult website, then you have more than likely noticed that they utilize black and red. These colours tend to represent sophistication, seduction, excitement, sex, and even speed. These are all of the necessary emotions when it comes to adult websites, but there are other businesses to consider, and other colour schemes to take advantage of.

A health food website might just be your optimal choice. If your goal is to make the potential customers feel special, then it would be a good idea to work the colour purple into the mix somewhere. The question you might be asking yourself at this point is what these colours have to do with the message you are trying to send. Typically they have nothing to do with your product, but the human mind has a unique way of reacting. If you are in the process of building your own website, then you should be aware there are two possible messages you will send. Either you will show them that you know what you're doing, or you will show them that you really do not know how to build a website.

Before you actually launch your website you will want to take a look at the layout and ensure the right colour palette is being used. It might seem like a waste of time, and you may become bored with it, but choosing the right colours and mixing them effectively will save you a lot of time in the long run.

Before your ecommerce web design plan goes live, you will want to make sure it is thoroughly tested by a third party. Unless you have an exceptional product, there is a strong chance that your potential customers will not return to your website once it makes a bad impression on them. With that being stated, then you might want to start researching the effects of colour psychology. Remember that you might want to use more than one colour, especially if you want conversions. Drawing your customers in might seem difficult, and you might need to use different colour combinations, but it can be done. This might be difficult, but you will be utterly amazed at what colour can actually accomplish, and you will find the colour of sales and how it can propel your business to new heights.




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