The Official Google Blog has it clear: A year after Google Caffeine's launch, the algorithm that lets Google to index or crawl the web for the latest and most related information, was released, Google is now using the freshness factor for its search results, and said that the Caffeine rush will now affect up to 35% of search results.
Google Caffeine was released last year as an algorithm to allow Google to search the web for what is fresh, hot, recent, and related. Since then, Google said it already obtained momentum as Caffeine enables indexing speedily and at massive extent.
This extensively impacts SEO. Now, SEO copywriters have to qualify for the T-R-U test in their article creation and curation.
Timely. Create timely and related content for better ranking. Writers can use the Google Trends application as reference for topics which are trending. The trending even has degrees, from mild, hot to spicy. Utilising the trends, writers can attach their keyword which is usually the name of a product or service on suitable trending items. This demands a higher level of imagination and technique.
Recurring. SEO content writers can now plan their posts ahead, to include articles on recurring events. For example, content writers can carry out a bit on the presidential elections, or the NFL, as well as other events of global importance. When a searcher enters a keyword associated to an event, Google will return that result high in the rankings because it is an event that is in fact happening.
Updated. Write down about the latest, the newest model, the just-launched versions and you are sure to get noticed. Google's freshness algo additionally favours content that keeps updating. This is of course because Google anticipates that their searchers would like the updates, not information from a week ago which the searchers probably already know. For regularly updating items, Google even ranks those that get updated by the minute. There is not any place for old information.
Yet again, the TRU test to SEO Copywriting demands that you write well-timed, recurring, and up-to-date articles or items. Do this and you will have a better chance to land on the first page of Google.
Google Caffeine was released last year as an algorithm to allow Google to search the web for what is fresh, hot, recent, and related. Since then, Google said it already obtained momentum as Caffeine enables indexing speedily and at massive extent.
This extensively impacts SEO. Now, SEO copywriters have to qualify for the T-R-U test in their article creation and curation.
Timely. Create timely and related content for better ranking. Writers can use the Google Trends application as reference for topics which are trending. The trending even has degrees, from mild, hot to spicy. Utilising the trends, writers can attach their keyword which is usually the name of a product or service on suitable trending items. This demands a higher level of imagination and technique.
Recurring. SEO content writers can now plan their posts ahead, to include articles on recurring events. For example, content writers can carry out a bit on the presidential elections, or the NFL, as well as other events of global importance. When a searcher enters a keyword associated to an event, Google will return that result high in the rankings because it is an event that is in fact happening.
Updated. Write down about the latest, the newest model, the just-launched versions and you are sure to get noticed. Google's freshness algo additionally favours content that keeps updating. This is of course because Google anticipates that their searchers would like the updates, not information from a week ago which the searchers probably already know. For regularly updating items, Google even ranks those that get updated by the minute. There is not any place for old information.
Yet again, the TRU test to SEO Copywriting demands that you write well-timed, recurring, and up-to-date articles or items. Do this and you will have a better chance to land on the first page of Google.
