10 Business Uses for Aerial Pictures

By Rick Hamilton


Do you use aerial photos to help your business earn a profit and grow? Plenty of people have discovered aerial photography with Google Earth and Google Places. But the other sort of aerial photograph is oblique images, shot at an angle to the earth's surface, instead of straight down.

Here are some ways these sorts of photos can help your business to grow.

1. Recording construction projects.

Monthly aerial photos show partners and financiers what's been accomplished and make a permanent record in the event of any disputes later on. The photos also make great marketing collateral.

2. Highlighting high-value homes.

Do you sell top-end homes? An aerial can show a waterfront location, great access, or a great landscape to get customers' attention like nothing else can.

3. Showing your industrial facility on your website.

Show clients and prospects your place? Where the work gets done.

4. Planning development and use of your place of business.

Remodeling your plant, or wondering where to put stuff? Get aerial photographs circulating among the members of your team, and brainstorm ideas for what goes where.

5. Showing your work as portfolio pictures.

Do you build, develop, landscape, engineer, design anything for the built environment? You want aerials for your displays, brochures and websites.

6. Commercial real estate and land for sale.

Well, if you're in that business, you know about aerials! Not very much more to be said? Except... you need updates -- things can change real fast.

7. Site selection for retail business.

Retailers little and large have to know where to put their next branch (or their first) to get the maximum traffic, the most rooftops, nice neighbors and good access. Up to date aerials get the job done.

8. Due diligence and backup paperwork for financing.

Bankers and other lenders like to understand what their collateral looks like. Aerials have the most information in the smallest space.

9. Shots of ships, barges and other vessels under way.


This is the simplest way to spotlight a great cargo or a freshly painted vessel.

10. Oil and gas exploration activity.

Need to know what the competition is up to? Save yourself a trip, and get some aerial pictures of their rig or a big well completion job. Then get photos of your own rig the day you strike oil, and send them to your partners to mark the day!




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