Your image is fundamental in the retail sector, as it is an extremely competitive industry. Whilst your customer will have a limited amount of disposable earnings, they also possess infinite choice of outlets in which to spend it.
It is vitally important to be as creative and persuasive as possible when it comes to your Retail Display. Effective merchandising, in combination with excellent products, will increase foot traffic and sales.
Analyse how you currently use your retail outlet to sell your products, it is useful to look at your store through the eyes of your customers, look at it as a whole, constructively criticise and look at what is working well and what could be improved. Be thorough in your examination, exploring all areas, including the store front, windows, layout and design, furniture and fixtures, lighting and any signage
Use your Retail Display to engage clients and in turn boost sales. 'If it ain't broke don't fix it', just concentrate on any areas or issues that are letting you down. Your Retail Display should be attractive and interesting to clients so as not to be off putting. Display areas which are untidy and illogical or dull and bland, your sales are likely to be reduced.
Organise your colour scheme, keep it fresh and ensure shelving and display area's are in a logical order.
Investigate the use of focal points in the store displays be sure to use this to its best advantage. Group similar and complimentary items together. Customers want to be able to locate products easily without having to go to great effort to find them. The products displayed at eye level are instantly visible and will get noticed, so consider which products you should place here in order to gain maximum exposure and use your point of sale display areas wisely.
Retail Display units are produced in a wide choice of styles and finishes. If you are selecting new units, consider their versatility, as you will benefit from units which are adaptable and versatile when it comes to renewing your image. It is time and again the case that remarkable outputs can be achieved with a simple refreshing of the existing structure.
Do not overlook your lighting, products look most attractive when they are well presented, your lighting will usually need to be re-arranged when you decide to move and alter your Retail Display to avoid unsightly shadows and dingy looking, dingy looking areas. The importance of a fresh look achieved by routine cleaning and dusting is essential. be sure to pay special attention to any glass which can highlight dust and fingerprints etc.
Look online for a range of great information and notes re improving the image of your Retail Display. Or you could employ a Retail Display specialist to assist you in all areas from design and manufacture to installation.
It is vitally important to be as creative and persuasive as possible when it comes to your Retail Display. Effective merchandising, in combination with excellent products, will increase foot traffic and sales.
Analyse how you currently use your retail outlet to sell your products, it is useful to look at your store through the eyes of your customers, look at it as a whole, constructively criticise and look at what is working well and what could be improved. Be thorough in your examination, exploring all areas, including the store front, windows, layout and design, furniture and fixtures, lighting and any signage
Use your Retail Display to engage clients and in turn boost sales. 'If it ain't broke don't fix it', just concentrate on any areas or issues that are letting you down. Your Retail Display should be attractive and interesting to clients so as not to be off putting. Display areas which are untidy and illogical or dull and bland, your sales are likely to be reduced.
Organise your colour scheme, keep it fresh and ensure shelving and display area's are in a logical order.
Investigate the use of focal points in the store displays be sure to use this to its best advantage. Group similar and complimentary items together. Customers want to be able to locate products easily without having to go to great effort to find them. The products displayed at eye level are instantly visible and will get noticed, so consider which products you should place here in order to gain maximum exposure and use your point of sale display areas wisely.
Retail Display units are produced in a wide choice of styles and finishes. If you are selecting new units, consider their versatility, as you will benefit from units which are adaptable and versatile when it comes to renewing your image. It is time and again the case that remarkable outputs can be achieved with a simple refreshing of the existing structure.
Do not overlook your lighting, products look most attractive when they are well presented, your lighting will usually need to be re-arranged when you decide to move and alter your Retail Display to avoid unsightly shadows and dingy looking, dingy looking areas. The importance of a fresh look achieved by routine cleaning and dusting is essential. be sure to pay special attention to any glass which can highlight dust and fingerprints etc.
Look online for a range of great information and notes re improving the image of your Retail Display. Or you could employ a Retail Display specialist to assist you in all areas from design and manufacture to installation.
About the Author:
Smith Brewer offer Retail Interior Design and build services for retail and commercial interiors, our in-house retail design team offers a wealth of experience and design skills within the graphic and product design and retail display fields. Retail Display
