Myhomepage is a web startup company that has used seed investment to create an attractive, useful and innovative bookmarking and online password management website service that helps consumers all over the globe save your passwords online. The service has been well received with users becoming fans and advocates of the technology. The Problem
However, the team now knows that they may be now going into what is perhaps the trickiest part of their startup journey. The majority of the seed investment has gone into developing the application. The team is now determined to target their interest to advertising and marketing the online tool, however with little resources remaining it ought to be a closely managed exercise.
Potential investors have set the 'active user' target at 50,000 users before they will release the next round of investment capital that is badly required to move the startup on to the next level.
Currently, the website has 5,000 active users with minimal marketing impact thus far, user registrations are running at only 15 a day which is 5% of the regular quantity of new and unique site visitors that go to the site each day, however the 300 new and distinct site visitors that arrive at the website every day has been static since inception. To make matters even more demanding the startup has been set the difficult task of gaining 50,000 registered users inside just 6-months.
At the today's conversion rate the site may only accomplish an extra 2,700 new registered users - leaving the business to fall far short of the goal that is badly needed for further funding.
Myhomepage - The Second Coming the myhomepage team have decided to take on the challenge. Over the last number of weeks the creators have re-focused the direction of the startup towards marketing the existing advantages of the service while making painful cut-backs on overheads and product development.
Funds is now being re-focused on an all out attempt to raise the profile of the company, drive up the amount of traffic and reach the thousands of new registered users that will win the startup the funding that they need to survive.
Myhomepage Need YOU! Myhomepage must get 50,000 registrations in 6 months for its personal home page. With present conversion levels this means gaining one million brand new and unique visitors to the site over the following 180-days, this means an average of 5,500 site visitors each and every day versus a current average of 300.
There are two members of staff, one trained in SEO and the other is a content writer. There is no money for ad-words or any other form/forms of paid marketing. There are opportunities for organic search engine optimization, viral advertising, blog advertising, social network advertising and guerrilla advertising.
However, the team now knows that they may be now going into what is perhaps the trickiest part of their startup journey. The majority of the seed investment has gone into developing the application. The team is now determined to target their interest to advertising and marketing the online tool, however with little resources remaining it ought to be a closely managed exercise.
Potential investors have set the 'active user' target at 50,000 users before they will release the next round of investment capital that is badly required to move the startup on to the next level.
Currently, the website has 5,000 active users with minimal marketing impact thus far, user registrations are running at only 15 a day which is 5% of the regular quantity of new and unique site visitors that go to the site each day, however the 300 new and distinct site visitors that arrive at the website every day has been static since inception. To make matters even more demanding the startup has been set the difficult task of gaining 50,000 registered users inside just 6-months.
At the today's conversion rate the site may only accomplish an extra 2,700 new registered users - leaving the business to fall far short of the goal that is badly needed for further funding.
Myhomepage - The Second Coming the myhomepage team have decided to take on the challenge. Over the last number of weeks the creators have re-focused the direction of the startup towards marketing the existing advantages of the service while making painful cut-backs on overheads and product development.
Funds is now being re-focused on an all out attempt to raise the profile of the company, drive up the amount of traffic and reach the thousands of new registered users that will win the startup the funding that they need to survive.
Myhomepage Need YOU! Myhomepage must get 50,000 registrations in 6 months for its personal home page. With present conversion levels this means gaining one million brand new and unique visitors to the site over the following 180-days, this means an average of 5,500 site visitors each and every day versus a current average of 300.
There are two members of staff, one trained in SEO and the other is a content writer. There is no money for ad-words or any other form/forms of paid marketing. There are opportunities for organic search engine optimization, viral advertising, blog advertising, social network advertising and guerrilla advertising.
About the Author:
This article has been written by the author, Eric James. Should you require any more Product Creationplease visit his Information Product Creation Part 1 resources!
