First Impressions And Corporate Apparel

By Adriana Noton


Corporate apparel can improve a person's overall image. In today's business world, image is extremely important. Individuals are perceived and judged by the image that others see. For example, if an individual has on sweat pants and a dirty t-shirt, they will be perceived as being lazy. Thus, building a good image is something that everyone must work hard on if they are going to succeed in life and in their career.

The best way to build an image is through the clothes that a person wears. What an individual wears and how they wear them, can help build the image that they want. Clothes can have a deeper purpose other than covering a person's body. Clothing can influence a persons perception of someone. Through the clothes that individuals wear, some people will form an opinion of who that person is in terms of income, attitude, occupation, social class, and many other factors.

Thus, what an individual wears will have an impact on how others perceive them. In the business industry, the images that individuals portray is a factor in determining if they will fail or succeed. Business clothes can help people portray the image that they want others to see them as. Most people want to look professional and hard working.

Dressing for a certain job can help people project confidence and assertiveness that management looks for. Business attire can help individuals look more professional and show off their personality and character. If an employee looks neat and clean, others will have a good impression about them. Colors and styles are just as important as being neat and clean. Therefore, it is important that a person chooses there clothes wisely.

In the business industry, people have to prove that they are hard workers, while looking professional and tidy at the same time. People should think about what type of body they have and what their personal style is when putting an outfit together. The outfit should not be to large or too small. Neutral colors such as browns or grays are a safe color to get when choosing an outfit. Black colors are common and should mainly be used for formal attire.

Other companies believe that the better a company understands teamwork, the more successful they will be. Having a sense of family is important to functionality, prosperity, and growth of a business. Therefore, some companies require employees to wear a corporate logo to company pride and also to promote business.

With the poor economy that we face today, many businesses are allowing employees to wear customized logo shirts instead of buying expensive suits. Other businesses insist that their employees dress in a more professional manor.

Before choosing any type of corporate apparel, individuals must figure out if the company is looking for logo shirts or hats, or more of a business attire. If unsure about what to wear to the company, check the dress code of the company to see what is expected of the employees. The bottom line is, individuals need to impress clients, managers and the audience by dressing for their personality and professional career.




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