There are some video marketing campaigns I really admire. Actually, there are many that everybody's heard of, the Christmas Coca-cola or John Lewis advert are, Perhaps, a aesthetic indicator that it's time to buy a turkey. That is, if you had forgotten. It's these two particular adverts that have the ability to change the mood of their audience instantly, Instigating festiveness in even the most miserable of people. "It's only Christmas when the John Lewis advert has been on" is a phrase I've heard on numerous occasion , as though Christmas isn't a set yearly thing that will happen regardless if we see Santa jollily sipping a coke on the TV.
More recently I admired was Three's Twitter rage #DancePonyDance, which corresponded with their advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then I urge you to take a look.
The most intelligent and engaging part of the advert was its online interactive features, You not only git to witness a pony dance like Michael Jackson, but you had the option to give the video a Bollywood or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a random individual or a small business create something that's equally, if not more, a success. There are many examples to choose from, one of my all time favourites is 'dramatic chipmunk'.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. For someone to come out of the blue, with no ready-made market, and send the internet berserk is quite the achievement.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? Whilst in the process of trying to decide how I could formulate my own viral video and, in this, online fame, I came across this video blog from Lambda Films, who are an online marketing company based in Norwich.
Alright, so it doesn't exactly rocket my online fame chances, but it provided me with the means to at least give it a try. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
More recently I admired was Three's Twitter rage #DancePonyDance, which corresponded with their advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then I urge you to take a look.
The most intelligent and engaging part of the advert was its online interactive features, You not only git to witness a pony dance like Michael Jackson, but you had the option to give the video a Bollywood or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a random individual or a small business create something that's equally, if not more, a success. There are many examples to choose from, one of my all time favourites is 'dramatic chipmunk'.
The question that everyone is asking is how these videos can so readily and easily rise in the YouTube ranks. How exactly can we produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. It's easy to see how Three can generate an internationally successful video quite simply, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. For someone to come out of the blue, with no ready-made market, and send the internet berserk is quite the achievement.
What I'd like to know is how much is thanks to the content and how much is just sheer chance? Whilst in the process of trying to decide how I could formulate my own viral video and, in this, online fame, I came across this video blog from Lambda Films, who are an online marketing company based in Norwich.
Alright, so it doesn't exactly rocket my online fame chances, but it provided me with the means to at least give it a try. It seems it is true that viral videos are essentially down to good or entertaining content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, but it's not every day you see a dog chasing a herd of deer, closely followed by his distressed owner.
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Still confused as to what is a viral video?, then take a look at the video or head over to this great online video marketing blog, including a whole lot more on viral videos!
