The Importance Of Executive Recruiters Marketing

By Elena McDowell


Recruitment is a very important process for any organization or company that requires the human resource for its production. It may involve the aspect of finding the most appropriate and qualified personnel to fill any vacant position in the organization. However, getting the right and most competitive person for the job is a major challenge that faces many organizations and so in most cases the recruitment do not turn out to be successful. Executive recruiters marketing have assisted these organizations in knowing much about a successful recruitment and selection process.

They assist the organization in the process of obtaining the most qualified generation of workers to assist in achieving the organizational goals. When recruiting new employees a company may use mainly two different sources of recruits. The internal sources and the external sources.

The internal source is all about getting the personnel who is to fill the vacant position from within the organization. This is done through promotion, job posting recalling the retirees or by just transferring employees from one department to the other.

Due to economies of scale, the recruitment agencies charges relatively low fee for the whole process and this explains why most companies prefer the agencies for this duty. The adverts developed by the recruiters are generally very impressive and appealing to the potential applicants. The adverts are placed on the daily newspapers and periodical magazines or at some strategic points where they can be seen by the potential applicants.

They have to place an advertisement or just communicate with all the employees and those who are willing to take up the vacant position are given the opportunity to send their applications for consideration. The other source of recruitment and selection for a business organization is the use of external sources to attract new and potential employees from outside the organizational structure.

A company may opt again to undertake the recruitment itself or contract one of the recruitment firms to assist them getting the best employees. These are usually professional firms who mostly engage in the recruitment process and give best personnel on behalf their client companies.

However, these sources sometimes may bring about some difficulties and problems than the internal recruitment. Since most of the new recruits are not from within the organization, they may take a lot of time conforming to the culture of the organization and this may reduce their performance in the short run.

However, there are several challenges faced in this type of recruitment exercise. It is not easy for the newly recruited employees to understand the work environment better and deliver their best skills and expertise towards attaining the organizational goals and objective. They require a lot of time in order to become use to the environment and work effectively.

In order to minimize the raging competition, they have opted to engage in executive recruiters marketing to market their services to ensure that they maintain their customers as well as attracting new clients to use their services. Through the advertisement, some of the large organizations and upcoming companies have been able to survive well in this competitive market. As well they have been able to reach out and attract other clients.




About the Author: