Tips And Strategies For Running A Popular News Website

By Jill Tsai


If you're thinking about creating a latest news information site to increase your business, don't waste time and money attending a course on websites. Instead, we have put together a guide based on years of experience. Follow the steps provided and you can create your own site without the expense of learning from someone else.

Take advantage of the ever growing popularity of "image search". Meta tags are a sure way for search crawlers to pick up on keywords for searches, so by adding meta tags to your images can increase your chances to bring in more traffic. If you're having trouble doing them yourself, there are even some content management systems that will automate the process for you.

Flash may be flashy, but it's really a pain in the world of cyberspace. It slows down the loading time of your pages significantly, and can often malfunction, leaving users staring at an empty space where your site should be. Often times, Flash is not compatible with mobile devices, and that leaves a lot of visitors in the dark. Additionally, it will do nothing to improve your search engine rankings. If you really feel your site can't live without a little pizzazz courtesy of Flash, keep it to a minimum.

If you are not sure of specific elements of your latest news information site, try various options and follow the results. For example, you can use two different forms of the same sales page and see which one converts more frequently. This is known as split testing and can be a valuable tool.

It is important that you ask a minimal amount of questions if your latest news information site requires visitors to sign-up. Each field should be as simple as possible and even a non-tech visitor should be able to fill out the form with ease. It is also important that you explain to the user why you are requesting that they fill out a specific form or field and you may want to tell them what the information will be used for.

Make sure you have a way for your visitors to contact you with any questions. An e-mail address on every page and a contact form on your home page will make it easy for them. When visitors do get a hold of you by e-mail, respond promptly with the information they want. If you're responsive, they'll feel more invested in your site.

Don't get too hung up on search engine optimizing. Obviously search rankings are important, but no one will stay on your site long if it isn't designed for human eyes first. Pay attention to creating a great visitor experience, and the traffic will take care of itself.

Be sure that the visitors will find what they are looking for by being consistent with your topics and themes. Straying from your image will lead them to think that they've followed bad links. Also keep your design consistent by using no more than three fonts and organizing well with sections and headers.




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