Getting More Targeted Traffic Using Specialized Article Marketing

By Brandon Davidson


Article marketing has established itself over the years as one of the leading tactics for boosting traffic. For internet marketers without much experience, it is important to understand how versatile articles can be. Indeed, there are several formats for articles depending on the goal you wish to accomplish. Today we will discuss some powerful article marketing methods that will improve your returns.



One of the most common methods for article marketers to try to generate traffic to their articles is through the different directories. Search engine optimization of articles, submitted to article directories, is very common for purposes of good search positioning. However many of the less experienced authors place too much emphasis on obtaining website traffic from article submission sites. There is another approach that is not used a great deal by most marketers.

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We will introduce to you a technique of article marketing that a number of people claim is genuine article marketing. This alternative, yet effective, method is writing for syndication. You have to see that this entails an entirely different way of looking at what you do.

When you engage in syndication, you are trying to encourage website owners to use your articles on their sites. There are many great benefits to this, and the results you get are much more long-range. But website owners will not syndicate just any kind of article. They normally want lengthier articles that are well-written and contain very useful information.

You are going to discover that site owners want articles that are about 1000 words, and the quality and writing have to be very good. Bear in mind they own websites that are directly about your article topic. What that means is that they will recognize if your article is useful and unique.

You should always publish your content on your website, and then wait until Google indexes them, before you post it to an article directory. You stand to realize a great deal when you focus on your own site first. This error with the order reflects a misunderstanding in a number important ways. For instance, for Google's sake you want them to see that the original content, your article, is coming from your website instead of from any article submission site.

It is crucial for ranking your site that the article is indexed by search engines on your website first. In addition, if you work at backlinking and ranking your web site, then you can somewhat easily beat the directory page where it is posted. That is why it is essential, and permissible, to use your content on your site initially, and then on any article directory site.

If you wish to be proactive about syndicating your articles, then here is an approach that can work effectively. For instance you have written an article you feel is fit for syndication. Go ahead and post that article on your website, and then submit it to the article directory sites you prefer. After that, you can go to the appropriate sites, in your niche and are recognized, and inquire if they would like to syndicate your article.

Research on potential website where that article could be used, and you aim for respectable website. It is probable that some site owners will already have chanced upon your article in an article directory. If they take you up on your offer, then you can even ask them if they would like to get more of your articles.




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