Why It Is Important For An Entrepreneur To Apply Strategics In Business

By Lela Perkins


In order to create business strategies for sales, marketing, internal accounting and customer service, a small business owner has to collaborate with his staff. A business strategy is defined as the tactics used in business management. It is important to have in place business strategics that are effective and efficient.

Not having a good business strategy for serving customers is a sure way of losing potential customers. For an entrepreneur to have peace of mind that the products or services that he or she has for sale are selling well, it is advisable for them to develop a customer service program. Such a program will follow up in customer to ensure they keep coming back, while also staying in touch with loyal ones.

It is recommended that one directs sales people to contact customers once a month to discuss their business and to attempt to find new methods of helping customers with the products for sale. In case a customer calls in with a problem, there has to be an efficient and established strategy for customer service in place to relive customer stress. Efficient customer service programs and follow up procedures are essential for sales revenue and customer retention.

Coming up with an effective strategy for business can facilitate the efficient use of business resources. Example of such kind of resources include good reputations in the market place, company patents, personnel, customer base, logistics resources like warehouses and shipping partners, as well as manufacturing process.

Through the creation of business strategies that use business resources, the company can have a competitive edge over other businesses. It can also develop new services or products thus increasing its market share. With the strategies, the business owner has total control over upcoming technology within their industry. The business is capable of losing customers, incurring uncalled for costs or having its share of the market reduced if the resources are misused.

Part of an excellent business strategy involves the ability to figure out business opportunities outside of the standard business practice to assist inspire company expansion. Through the promotion of vigorous marketing and doing research with business strategies that focus on new company frontiers, the entrepreneur can help develop new ideas for the business. Such ideas can be loosely related to the current business. For instance, a company that does computer repairs may see an opportunity to also provide internet services after doing marketing research among its clients. Expansion is among the vital ways that a business maintains an edge over its competition.

A majority of small businesses focus most on profits and cash flow to survive. However, intangible assets may prove vital for the business long-term survival. Emerging technologies facilitates innovation and provide companies with an alternative to the traditional business model. With a business strategy, there are many formulas, models and approaches that provide frameworks to help in the development of the strategy.

Any business that wishes to succeed should focus more on the benefits of intangible assets. There are three attributed that an asset should have so as to be effective. It should be identifiable, possess future economic advantages, and be controlled by the owner. The strategics used to identify and secure such an asset is vital for the success of a business.




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