How To Be A Salesman: If You Are Serious About Sales You Need To Read This

By Alan Wareham


The backbone of any business is without a doubt the sales and marketing department. However, it takes certain characteristics to make a good salesman. If you'd like to learn How To Be A Salesman and make your company's profits go through the roof, then read on.

It takes certain characteristics to make a good salesman. Some of the characteristics are mentioned in this article but always remember that up to 80% of the sale is you. The customer is buying your personality, your belief in the product or service you are selling. The customer will shop around and might see or hear of the same item available in a number of places. the final difference then comes down to you. You need to sell you as well as the product or service. If you want to know how to be a salesman and excel at what you do, you must be adept at managing your emotions. That's what makes a good salesman stand out from the all of the rest. More specifically, you need to be assertive, self-aware, and empathic, be able to solve problems and be optimistic.

It is important that you are aware of your own emotions from the point of meeting the customer to making that all-important sale. Showing empathy and that you understand the customer is vital. You need to be able to put yourself in their shoes; almost as if you can feel how they feel.

It is also important to be aware of your own emotions from the point of meeting the customer to making that all-important sale. Showing empathy and that you understand the customer is vital. You need to be able to put yourself in their shoes; almost as if you can feel how they feel.

Optimism is another characteristic required for how to be a salesman. As anyone who works in sales will know, one bad sale can have a knock on the effect for the rest of the day. However, a good salesman knows not to let a poor sale affect future productivity and will get back up again.

The current sales climate requires that you are able to solve problems quickly and efficiently and be able to think on your feet. If you get the feeling that a potential customer is dithering over making a purchase or if they are having financial difficulties, you must be able to solve those issues in line with the products and services your company has to offer.

Optimism is the final characteristic required for how to be a salesman. As anyone who works in sales will know, one bad sale can have a knock on the effect for the rest of the day. However, a good salesman knows not to let a poor sale affect future productivity. It is a case of mind over matter. It's too easy to think that one bad sale means that subsequent sales will go the same way. Instead, the salesman must tell himself that each sale is unique and that the next one is likely to be much better than the last.

A positive attitude is the key to success. When you get a sale, never sit back, build on the positive and go for the next sale.




About the Author: