Cooper Tires Values Your Trust

By Kerry Tsang


Cooper tires is a global competitor with manufacturing facilities on three continents that exceed the demands of diverse consumer needs around the world. With a proud heritage that looks back to its beginnings in 1914 to today's earned reputation as a smart, innovative specialist in tires, it is the 4th largest tire manufacturer in North America and 9th in the world, employing 13,000 people worldwide. This company maintains its competitive edge as one of two U. S.-owned tire manufacturers in the states, shipping high-performance, premiere tires to more than 155 countries.

Through the years, this company has expanded through mergers, acquisitions and increasing sales. Success flourished via company flexibility and patriotism, exemplified during World War II, as manufacturing met the needs of the country with a directional change to wartime production.

Today, Cooper and its family of companies boasts over 65 manufacturing facilities around the globe. Renown for its incomparable strength in customer service, it continues to create new opportunities for growth with technical and design excellence in new products. This dynamic company continues to reach for excellence in improved plant efficiencies that extend to research and development within rapidly developing nations worldwide.

High standards of excellence are the dynamics of the philosophy in the mission statement that drives Cooper Tire. Doing the right thing is the premise that guides company standards. Their core principals incorporate the creation of high-quality, innovative products that deliver exceptional value and service, integrity with a priority for safety, accountability, earned respect, trust and respect for the cultures and customs of all diversities.

Through the years, this tire business has evolved with the times, yet has not vacillated from the importance of time-honored scruples of excellence in customer service. Strong, solid relationships are valued by this corporation. These basic principals keep the focus of motivation on the good of the customers and corporate supporters through continual dedication to achieve and provide the best.

Over the years, there have been many changes in the automotive business yet Cooper remains the best tire company to do business with. Continually striving to maintain a step ahead of the rest is the competitive edge that keeps this company at the top in design, creation and end result. Long-term leadership is exemplified by a product line that serves the needs of every motorist, from the back-roads of the Midwest to the Daytona 500.

With more cars on the road, the responsibility of maintaining the health of the environment is an important issue for the automotive industry today. Cooper has been lauded by the EPA for its innovative approach to tires that reduce resistance with an end-result that introduces less emissions for cleaner environmental conditions. Company involvement is committed to continued innovation in ideas, testing and trials for product lines that serve to reduce cost, waste and environmental impact.

Cooper tires continues a history of leadership by engagement in open communication skills that emphasize listening, learning and understanding. They consistently strive to remain a step ahead, their fingers on the pulse of changes that correlate with environmental, safety and consumer needs. At this company's core is innovation, integrity, accountability, and social consciousness that is definitive for success.




About the Author: